Promo Products Through the Consumer Lens: Buyer Vs. End User Preferences In 2025

How do buyers and consumers differ in their preferences for promotional products? This graphic breaks down each group's interest by product category.

Published July 8, 2025

PPAI Media Staff

Home • PPAI Media • Promo Products Through the Consumer Lens: Buyer Vs. End User Preferences In 2025

Consumer , Premium Research

PPAI Consumer Research: What Product Types Feel Overused?

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Consumer , Infographics

Infographic: Top 5 Most Kept Branded Product Categories

Brand competition is fierce, and the right product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days. Discover the top five categories for branded products with lasting power in this infographic from PPAI Research based on consumer input. View or download the infographic below. To learn […]

Consumer , Premium Research

The 5-Second Impact: Why First Impressions Drive Brand Value

Attention is fleeting, and brand competition is fierce. One good product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days. This report from PPAI Research, based on a survey of 1,000 U.S. consumers, reveals what determines success, from utility to personalization and more – as well […]

Consumer , Infographics

Top Promo Categories By Generation: Infographic

PPAI Research surveyed more than 3,000 U.S. consumers ages 16-60 to discover generational trends in promotional product preferences. The infographic below breaks down the top five categories – apparel is No. 1 for all ages – as well as other product categories with clear opportunities for age-based tailoring. View and download the full report.

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Industry News

Koozie Group Completes Garyline Brand Integration

Koozie Group (PPAI 114187, Platinum), PPAI 100’s No. 11 supplier, has announced the successful completion of the Garyline brand integration under the Koozie Group umbrella. By unifying the two promo juggernauts, Koozie Group says it now offers the industry’s largest combined assortment of branded merchandise made or assembled in the United States. RELATED: Red, White […]

Industry News

PromoShop Acquires Ideas Unlimited

Los Angeles-based distributor PromoShop (PPAI 204997, Platinum) announced that it has acquired Memphis-based distributor Ideas Unlimited (PPAI 105759, Standard-Base.) The move is in-step with PromoShop’s plan to strengthen its national footprint and focus on “elevated, boutique-style service,” says PPAI 100’s No. 20 distributor. “We are proud to welcome Ideas Unlimited, and its incredible team led […]

Responsibility

With PPEF Donation, Reciprocity Road Issues Challenge To Other Buying Groups

At The PPAI Expo 2026, Reciprocity Road announced its latest donation to the Promotional Products Education Foundation. The $7,500 gift marks the buying group’s 10th consecutive annual contribution to PPEF. In the process, Reciprocity Road also issued a direct challenge to other buying groups across the promotional products industry to step up their support. “We […]

Inside PPAI

Distributors Share Their Favorite Products From The PPAI Expo 2026 Show Floor

More than 10,000 distributors flooded the aisles of the trade floor at The PPAI Expo 2026 – the largest and longest-running trade show in the promotional products industry. Covering roughly 1 million square feet in scope, the trade floor featured more than 2,500 booths and nearly 1,000 exhibitors, offering the latest products in every category. […]