Goldstar (PPAI 114031, S10) – ranked the No. 16 supplier in this year’s PPAI 100 – has hired Heather Smartt as its new global director of merchandising.

In her new role, Smartt’s top objectives include advancing the San Diego-based company’s commitment to manufacturing alternatives, expanding product categories and enhancing global product design. Currently based in Lisbon, Portugal, Smartt’s talent for bridging the North American and European markets is a key driver in Goldstar’s global product expansion, the company says.

  • Under her leadership, the company will unveil a four-piece Coastal Threads bag collection designed in Europe, crafted with REPREVE Our Ocean Recycled Plastic.

Smartt’s Background

A 17-year veteran of the promotional products industry, Smartt rose through the ranks of Polyconcept, eventually becoming director of category management at PCNA (PPAI 113079, S15) – the No. 7 supplier in the PPAI 100. She most recently served as global director of product development at National Pen (PPAI 107176, D12).

“I’m deeply honored to lead Goldstar’s global product development efforts,” Smartt says. “My goal is to leverage my experience in both North America and Europe to create products that meet the needs of our diverse customer base and align with our commitment to sustainability. Together, with our talented team, we’ll help expand how the world perceives promotional products.”