Woodbridge, Ontario-based Add Impact (PPAI 276877, D2) has announced the hiring of Sergio Munoz as its new vice president of sales and marketing.

“I’m thrilled to join a team as dedicated as Add Impact, a company with an unbelievable reputation for white-glove service,” Munoz says. “I’m excited for this new challenge and to deploy my expertise in sales, digital marketing and strategic business development. Together, we’ll push the boundaries and set new industry standards.”

“We’re incredibly excited to add such a dynamic individual to our team,” says Remo Niceforo, president of Add Impact. “Sergio’s leadership and exceptional sales and marketing skills will raise our organization to a new level and help Add Impact stand out further in today’s crowded social media landscape.”

“His strategic and innovative approach will not only elevate our brand,” Niceforo continues, “but also attract new talent to our already robust and dedicated team. We’re looking forward to doing great things and a prosperous future together.”

Munoz’ Background

Concord, Ontario-based Debco (PPAI 317015, S4) has announced that Munoz, currently its vice president of business development, will be leaving the Canadian supplier on December 20, 2023.

“Sergio’s exuberant personality and passion for his work led him to be both a leader and cheerleader to all who collaborated with him,” says Marie Kirshenbaum, chief operating officer at Debco. “Not only was he a valued member of our sales team, but he was also an ambassador of Debco for many years, representing all of us so well. His contributions to the company culture will be long-lasting: always willing to be our MC at company events, the first on the dance floor at holiday parties and bringing cheer to every department.”

“Debco has been my home, and the team has been my promo family for over a decade,” says Munoz, a board director for the Promotional Products Professionals of Canada (PPPC). “I’m incredibly proud of what we’ve managed to achieve together and grateful for all the support I’ve received over the years from Debco, HPG and all of the customers I’ve had the good fortune to work with. I’m beyond excited by the new challenges that lay ahead.”

“Sergio has made a significant contribution to the sales team at Debco, and I’m happy he’ll still be working with us, only in a new capacity,” adds Trina Bicknell, chief revenue officer at HPG. “We’re looking forward to supporting him as a supplier in his new venture and wish him tremendous success.”