4imprint (PPAI 107200, Platinum) – ranked the No. 1 distributor in the inaugural PPAI 100 – earned $1.33 billion in revenue last year, according to its just-released 2023 final financial results report.

  • It’s the highest revenue report for a distributor that the promotional products industry has ever seen.
  • The final report confirms 4imprint’s preliminary results, which were announced in a trading update the day after The PPAI Expo 2024 ended.

The Wisconsin-based company’s annual revenue was up $186 million over 2022, equating to a 16% uptick from one calendar year to the next. The firm’s operating profit for 2023 climbed 32% to $136 million and its profit before tax was $140.7 million, compared to $104 million in 2022.

“2023 was another year of record results for 4imprint,” says Kevin Lyons-Tarr, CEO of 4imprint. “This remarkable performance reflects the strength of our strategy in driving continued market share growth. As ever, this growth was underpinned by the outstanding efforts of our team members and the strength of the relationships we have with our supplier partners.”

Financial Titan

This report is believed to have significantly widened the gulf over all other promo distributors in terms of reported revenue.

4imprint’s digital-first approach, which largely eliminates the need for individual salespeople, has long been a disruptive force in promo.

However, the company’s greatest strength may be its marketing efforts. As the industry’s largest advertiser, 4imprint is the closest thing to a household name distributor among end-buyers, and its campaigns undoubtedly help keep promo top of mind for the greater public.

  • 4imprint received more than two million total orders in 2023, up 12% from 2022, and acquired 311,000 new customers, up 1.3% from 2022, according to the report.

“4imprint Group has made significant operational and financial progress in 2023, reflecting a clear strategy and a highly resilient business model,” says 4imprint Chairman Paul Moody. “Trading results in the first two months of 2024 have been in line with both the board’s expectations and consensus forecasts. We’re confident that we’ll continue to take market share.”