Leadership Development Workshop

The Regional Association Council (RAC) Leadership Development Workshop focuses on developing future regional leaders and enhancing relationships between the regional nonprofit associations in the promotional products industry. This annual event provides regional association leaders with comprehensive training and networking opportunities—the peer-to-peer interaction fosters and enhances relationships among all the regional associations.

Event Speakers

 Rena Ashfeld 

 VP of Sales 

 Webb Company-HPG 

 Mark J. Lindquist 



 Bob McLean, CPA, CAE, CEM 

 Interim President 


 Dean A. West, FASAE  


 Association Laboratory 

Event Agenda

Wednesday, July 21, 2021

1 - 1:30 pm CT

Pre-Event Open Networking (Optional)

1:30 - 1:50 pm CT

Opening Remarks | Welcome To LDW

1:50 - 2:15 pm CT

Fireside Chat: The State of The Industry Now and Vision for the Future

Speakers: Bob McLean, Interim President, CAE and RAC President, Rena Ashfeld

2:15 - 3 pm CT

Regional Success Stories

3 - 4 pm CT

Keynote Speaker

Speaker: Mark J. Lindquist

4 - 4:15 pm CT


4:15 - 6:15 pm CT

Virtual Karaoke

Thursday, July 22, 2021

1 - 2 pm CT

Regional Association Team Huddle to Plan the Day

1:20-1:40 pm CT - RAC Volunteer Celebration 

2 - 2:30 pm CT

Pre-Event Open Networking (Optional)

2 - 2:45 pm CT


2:45 - 3:45 pm CT

Education Session

Speaker: Dean West

3:45 - 4 pm CT


4 - 4:45 PM CT

Break Out Sessions

No pre-registration for sessions. Note: All breakout sessions will be recorded.

Breakout Session 1 | The Future of Virtual Events

Breakout Session 2 | The New World of In-Person Events

Breakout Session 3 | Transitioning Your Board to the Strategic Level 

Breakout Session 4 | Secrets to Engaging Members

Breakout Session 5 | Create Compelling Marketing

Breakout Session 6 | Optimize Return for Exhibitors and Sponsors


4:45 - 4:55 pm CT

Wrap Up

LDW 2021 Sponsors

Register For LDW

Registration is open to Regional Association Board Members, Regional Association Executive Directors, Regional Association Council (RAC) Members and Regional Strategic Foresight Committee Members. 

Mailing Address For LDW Package *Must be a physical mailing address

Family Fun Event - Invite Your Family To Participate