As PPAI works to elevate branded merchandise through its global campaign in support of the industry, there’s now a new opportunity for you to get involved.
The Submit Your Merch Story feature is now live on MerchMovesUs.org, where distributors and their clients can submit successful branded merchandise campaigns for consideration in future campaign content.
Show Us Your Merch Moving People: Submit A Case Study
Merch Moves Us was created to strengthen the case for our medium with clear evidence – research, data and real examples of branded merch used strategically. The submission feature opens that effort to the industry.
Distributors can share the strategic thinking behind work they are proud of, challenges encountered in the process and the final results that moved the needle for clients. Brands can show how merchandise supported a larger marketing, engagement or business objective. Together, these stories help PPAI build a deeper library of case studies showing branded merchandise at work across different audiences, objectives and industries.
A strong submission starts with the problem the campaign was designed to solve. The submission form asks companies to describe the challenge or opportunity, the audience, why merchandise was part of the strategy, how the campaign was brought to life and what happened upon delivery.
Results might include revenue generated for the client, leads and conversions, participation, engagement, awareness or recall, audience feedback, employee engagement, customer retention, product use and longevity, or social and earned media. The goal is to capture the thinking behind the work and the evidence that it made a difference.
Before You Submit
Projects entered for consideration should have been produced and distributed within the past three years. PPAI recommends having your client approve project details, results and at least one high-resolution image ready before starting the form.
Submitters can also include additional photography, video and nonconfidential supporting materials, and are responsible for having the appropriate rights and permissions for the stories and assets they provide.
PPAI will review submissions and may edit selected stories for clarity, length, style and consistency. Submission does not guarantee publication.
If your work shows how the right merchandise, used for the right audience and purpose, made a meaningful difference, share your story with Merch Moves Us.
