Terry Town (PPAI 230911, Gold), PPAI 100’s No. 33 supplier, has announced the promotion of Matt Bitran to CEO.

Founder Sy Ereren, who has served as president of the San Diego-based company since its launch in 1988, will transition to chairman of the board, where he will continue to provide strategic guidance and support the management team.

[Matt’s] leadership, integrity and deep understanding of sales, marketing and production make him uniquely qualified to lead Terry Town.”

Sy Ereren

Founder/Chairman, Terry Town

“I have complete confidence in Matt,” Ereren says. “His leadership, integrity and deep understanding of sales, marketing and production make him uniquely qualified to lead Terry Town. Together with our outstanding team, he’s well positioned to build on our success while continuing to deliver the quality and service our customers have come to expect.”

A 31-year veteran at Terry Town, Bitran’s most recent role was director of sales.

I’m truly humbled to be able to lead such a wonderful team towards Sy’s vision.”

Matt Bitran

CEO, Terry Town

“I’m truly humbled to be able to lead such a wonderful team towards Sy’s vision,” Bitran says. “Sy built an exceptional company with a culture centered on innovation, quality, lasting customer relationships and an incredible winning team. I look forward to building on that foundation, expanding our product offerings and continuing to earn the trust of our distributor partners every day.”

Terry Town specializes in towels, blankets, robes, bags and travel/home gifts. The firm prides itself on its embellishment capabilities, such as edge-to-edge sublimation, screen printing and embroidery.