Brikl (PPAI 803362), an on-demand commerce platform for distributors of custom apparel and decorated products, has announced the general availability of On-Demand Personalization, a new feature that lets distributors offer end-shopper personalization –  names, numbers, custom text and logo selection – across any product in their on-demand stores, with real-time 3D preview at checkout and direct routing to the decorator’s production file.

“Consumer personalization tools were designed for one-off orders,” says Joe Edmunds, director of business development at Brikl. “Distributor programs are a fundamentally different shape. A regional youth sports association with 14 teams. A corporate uniform program with 3,000 employees across 40 departments. A school district running spirit shops for a dozen activity groups. None of the consumer tooling was built for that scale or that workflow. We built On-Demand Personalization for the way distributors actually work.”

The feature has been in production with a small group of Brikl distributors over the past several weeks, supporting team stores, corporate apparel programs, school spirit shops and fundraising campaigns.

• The feature works with Brikl’s 12 supported decoration methods, including DTG, DTF, sublimation, embroidery, UV printing and laser etching.
• Personalization is also compatible with Printful’s Unlimited Color Embroidery workflow.

The standout capability in the launch is Roster, a bulk-input tool that turns a personalization template into a structured spreadsheet. Distributors paste a range of cells from Excel or Google Sheets directly into the personalization template – each column maps to a design layer (Name, Number, Position) and each row maps to a shopper. On the storefront, each shopper picks their row from a dropdown.

On-Demand Personalization uses a layered composition canvas rather than fixed templates. Distributors can stack any number of text and logo layers on a product, with independent controls for font, size, color, position, rotation and curve. Layers can be locked to the brand or made shopper-editable.

PCNA (PPAI 113079, Platinum), PPAI 100’s No. 5 supplier, has announced the appointment of Alina Rubinsteyn as director of sales development.

A 15-year industry veteran, Rubinsteyn returns to PCNA with a deep understanding of the business, having previously spent several years with the company in outside sales and regional sales management roles.

• Most recently, she served as vice president of sales at Goldstar.

“Alina’s return to PCNA is incredibly exciting for our team,” says Mark Gammon, senior vice president of sales. “She brings a unique perspective shaped by enterprise level supplier and distributor sales leadership, along with a proven track record of building impactful training programs. We’re thrilled to welcome her back and confident she will elevate our sales organization.”