Spark Branded Solutions (PPAI 793840, Silver), PPAI 100’s No. 72 distributor, has joined Reciprocity Road (PPAI 769354), a buying group of now 14 distributor members across the United States and Canada.
- Together, the Reciprocity Road distributors account for approximately $362 million in branded merchandise spend.
“Spark Branded Solutions is incredibly honored to join Reciprocity Road,” says Chelsea Williams, owner and CEO of Spark Branded Solutions, and a 2023 PPAI Rising Star. “We believe transparency and collaboration are what move our industry forward, and we’re excited to work alongside some of the industry’s brightest minds to help drive meaningful change.
Chelsea Williams
Owner/CEO, Spark Branded Solutions
“Reciprocity Road aligns deeply with our mission of creating branded merchandise that matters, and we look forward to contributing to a community focused on doing good, giving back and making a lasting impact together.”
‘Creativity And Collaborative Spirit’
Reciprocity Road says the partnership significantly enriches its expertise and capabilities, adding that the Nashville, Tennessee-based company’s creativity and collaborative spirit will elevate the buying group and deliver even greater value for its partners.
“We’re thrilled to welcome Chelsea Williams and Spark Branded Solutions to Reciprocity Road,” says Denise Taschereau, CAS, CEO of Fairware, one of Reciprocity Road’s 14 distributor members. “As a dynamic female founder leading a fast-growing, innovative company, Chelsea embodies the bold thinking, collaboration and forward momentum that define our network of changemakers.”
Denise Taschereau, CAS
CEO, Fairware
At The PPAI Expo 2026, Reciprocity Road announced its latest donation to the Promotional Products Education Foundation. The $7,500 gift marks the buying group’s 10th consecutive annual contribution to PPEF.
In the process, Reciprocity Road also issued a direct challenge to other buying groups across the branded merchandise industry to step up their support.
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“We just want to support the industry,” said Taschereau, Immediate Past Board Chair of PPAI. “We want to show that you can marry profit with purpose in this industry, and this is a good example of it. What Reciprocity Road would like to leave you with is we would like to see every buying group in this industry step up.
“We challenge you all to meet or beat our donation this year to PPEF.”
