Jon Thacker
Sales Rep
LogoCup.com
PPAI 899820
How did your company get its start?
LogoCup was founded by the same company that brought custom printed, low minimums to the box category: BoxUp. BoxUp’s founder saw an opportunity to bring this same commitment to using digital technology to transform the humble paper cup into a promotional powerhouse.
What led your company to enter the promotional products market?
No one truly understands product use cases like the PPAI promo resellers. We value the impact and reach that distributors in the promotional products industry have, and they help us reach so many more clients. But even more important than that is the feedback loop we’ve enjoyed from our BoxUp partners that we hope to be able to access with LogoCup. That feedback loop has allowed us to listen and learn how our product is used and how to grow our product lines. As we embark on this new journey, that feedback means our reseller partners are on this growth journey with us.
What’s your favorite thing about being in the promotional products industry?
Just like any industry, once you really get into it, it’s a small world. We value the relationships we’ve formed over the years as a trusted partner through BoxUp and look to build on that with LogoCup. We consider our clients to be partners and friends. The energy and passion PPAI members bring to their industry is inspiring.
Why did you join PPAI?
PPAI is clearly a powerhouse in the promo industry. Access to The PPAI Expo, where we can personally connect with other members, is so important to our product. With a product offering like LogoCup, it’s important to see the visual quality of the full-coverage printing, to feel the premium nature of the double- walled cup, or to check out the industry- changing digital ordering process – The PPAI Expo is the place to get that done. And we get to hang out with our friends and colleagues – it’s a win-win.
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