It’s finally time to register for The PPAI Expo 2027 in Las Vegas.
The Association will kick off 2027 with the branded merchandise industry’s largest and longest-running trade show at the Mandalay Bay Convention Center. The PPAI Expo 2027 will take place Monday, January 11, through Thursday, January 14.
“The PPAI Expo remains the most important gathering of the year for our community, and I’m especially excited about what attendees will experience this year,” says Drew Holmgreen, CAS, president and CEO of PPAI.
“We’re refreshing Expo with new experiences, new ideas and new ways to serve our members. If we’re not innovating, we’re just putting our logo on the same old thing – and none of us wants that.”
Drew Holmgreen, CAS
President & CEO, PPAI
The PPAI Expo’s Offerings
Registered attendees can begin their PPAI Expo experience on Monday, January 11, with PPAI Advance. Prior to the trade show, PPAI Advance is a one-day educational event with a curated slate of experts from both within and outside the industry to enlighten branded merch professionals and spark conversation throughout the rest of the event.
On Tuesday, January 12, The PPAI Expo trade floor – roughly 1 million square feet in scope – will open with product pavilions, new exhibitors and exciting surprises. The trade show will run through Thursday afternoon and will feature nearly 1,000 exhibiting companies from across the branded merch landscape in more than 2,500 booths.
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“This year is a foundational year for The PPAI Expo and the start of an exciting three-year roadmap,” says Ashley Van Der Stuyf, senior manager of events and expositions at PPAI. “We’re focused on making The PPAI Expo experience easier, clearer and more intentional for our members, while continuing to deliver the energy and connections they expect.
Ashley Van Der Stuyf
Sr. Manager of Events & Expositions, PPAI
I’m incredibly excited about what’s ahead, especially our new PPAI Expo Party venue, which attendees are going to love. We can’t wait to welcome everyone for an event that’s both impactful and a lot of fun.”
Additional features of The PPAI Expo 2027 include:
- The Pitch: The Pitch, a combination of Shark Tank and The Voice that sees exhibiting suppliers attempt to impress a lineup of discerning judges, has been a smash hit for the past four years. The live event is back in 2027 with new suppliers showing off some of the most innovative products in the industry.
- Opening Reception: Kick off The PPAI Expo at Skyfall Panoramic Bar & Lounge, where unforgettable views set the stage for meaningful connections with fellow merch pros. Enjoy drinks, hors d’oeuvres and great conversation as our community comes together for an evening of networking and celebration. $50 per ticket through December 3. Must be 21 or older to attend.
- Promo & Pints: Promo & Pints, a beer garden located on the show floor, is the ideal location to meet with clients and network with colleagues. Seating is available anytime the show floor is open, and beer and wine will be available on Tuesday and Wednesday from noon to show close.
- The PPAI Expo Party: The PPAI Expo Party returns in 2027 with an unforgettable night at Grand Prix Plaza–Home of the Las Vegas Grand Prix. Join fellow merch pros for an elevated, high-energy celebration complete with food, beverages and exclusive access to one of Las Vegas’ most iconic venues. It’s the perfect way to connect, unwind and celebrate an incredible week.
Register Now
Register early for discounts on select hotel accommodations. For more information on The PPAI Expo 2027, click here.
To register, click here.
