SRG (PPAI 230188, Platinum), PPAI 100’s No. 17 supplier, has announced an exclusive partnership with New Jersey-based supplier All American Writing Instruments (PPAI 113946, Silver), naming SRG the sole North American supplier for AAWI’s complete line of pens, pencils and markers.

  • AAWI is a 97-year-old, fourth generation family business that’s considered the last vertically integrated pen manufacturer in the United States.
  • As part of the partnership, Ian Brudenell, vice president of sales at AAWI, will join SRG.
AAWI’s ‘Made in America’ legacy and SRG’s reach create the perfect combination.

Merrick Falkenstein

Chief Revenue Officer, SRG


“AAWI’s ‘Made in America’ legacy and SRG’s reach create the perfect combination, offering distributors reliable, USA-made products with the support and service they trust,” says Merrick Falkenstein, chief revenue officer at SRG.

AAWI’s six brands – Garland, RevMark, PenScents, Pencil Heroes, Pokka and RePen – cover a full spectrum of writing needs, from eco-friendly pens to rugged contractor markers.

“This partnership allows us to expand our reach without sacrificing our commitment to American manufacturing,” says Adam Bell, president of AAWI. “Together with SRG, we’ll continue to deliver exceptional quality and service to our customers.”

Together with SRG, we’ll continue to deliver exceptional quality and service to our customers.”

Adam Bell

President, All American Writing Instruments

  • Effective immediately, SRG will manage all AAWI purchase orders and customer inquiries.


After 25 years as St Regis Group, the Ontario-based company rebranded to SRG at the beginning of 2025. The name solidifies its expansion beyond awards and into premium giftware and lifestyle products, including drinkware, pens, journals, housewares, bags, tech and much more.