Stormtech (PPAI 260245, Platinum), PPAI 100’s No. 29 supplier, has announced the appointment of Shane Brett as CEO, effective September 1.

  • Brett succeeds founder and CEO Blake Annable, who will transition to the role of chairman.
  • After a decade in leadership positions at PPAI 100 supplier Cutter & Buck, including being the CEO of its Canadian division, Brett joined Stormtech as COO in 2023.

“It’s an honor to step into this role and continue building on the legacy Blake has created,” Brett says. “The evolution from founder-led to founder-inspired ensures continuity of our values while celebrating the opportunities ahead. We’re entering an exciting new chapter of growth, with significant investments in infrastructure and our B2B digital platform to be announced soon.”

Shane has been instrumental in driving continuous improvement, strengthening our operations and deepening our customer experience.”

Blake Annable

Founder/Chairman, Stormtech

In 1977, Annable began designing and manufacturing sports equipment and apparel in Western Canada for specialty retailers and corporate clients. The company, which was called Promark at the time, eventually became Stormtech after the success of its staple Stormtech branded jacket.

“Shane has been instrumental in driving continuous improvement, strengthening our operations and deepening our customer experience,” Annable says. “He understands our business, our partners and our values – and he has my full confidence and unwavering support.”