Promo Products Through the Consumer Lens: Buyer Vs. End User Preferences In 2025

PPAI continued its efforts to educate future marketers about the power of promotional products by sponsoring a couple of focus groups during the American Marketing Association’s 2025 Summer Academic Conference in Chicago last week. The goal of the focus groups, which were attended by dozens of professors from around the world, was to push for […]

Outbound lead generation is all about taking the first step. Rather than waiting for prospects to come to you, you reach out directly to those who fit your ideal customer profile. It might mean sending a cold email or connecting on LinkedIn. It could also be mailing them a promo to catch their attention. Salesmate’s […]

California Governor Gavin Newsom is using promotional products to troll President Donald Trump, and it seems to be working. The democratic politician and vocal critic of Trump has taken his war of words with the president into the arena that helped elect Trump to the highest office in the country: merch. THE PATRIOT SHOP IS […]

You can share the most innovative products and the most polished presentations, but prospects make their decisions based on psychology more than logic. When it comes to psychology, pain is one of the most powerful forces. Everybody wants to resolve pain or avoid it in the first place. When you know how to connect your […]