Promo Products Through the Consumer Lens: Buyer Vs. End User Preferences In 2025

Last year’s Pride Month was something of a low financially, and it was largely a reflection of the political moment. There was a significant scale-back by brands on Pride-related spending compared to recent years, and the majority of those brands pointed to the same reason. Don’t Miss A Thing: SUBSCRIBE To PPAI Newslink The same […]

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Most people don’t like delivering bad news. If you spot a potential issue, whether it’s a supplier snafu or a difficult client request, it can be tempting to wait and see how things play out. The problem is that small issues rarely stay small. When concerns go unaddressed, they can quickly grow into bigger challenges […]

Following up is an easy thing to overlook. You might put a lot of energy into preparing for meetings or running discovery calls but then send follow-up emails that feel generic or unclear. If the next step isn’t obvious, you risk losing momentum. A strong follow-up reinforces your expertise and keeps the conversation moving forward. […]