This is the first year on the PPAI 100 list for Austin, Texas-based DiamondBack Branding (PPAI 655170, Gold), which has been in business since 2012 and entered the promo industry just 10 years ago. Founder William Lovelace, who started making and selling handcrafted pens in high school, transformed his skills into the business that now sells a wide selection of drinkware, barware, coolers and other gear from Igloo, Yeti, Swig and other top brands.

The company credits partnerships for the growth its experienced over the past year as well as new website implementations. This year, the company also earned A+ Supplier and A+ Decorator ratings from SAGE.

PPAI 100 Percentile By Category