Understanding End Buyers 2024 - Industry Deep Dives - PPAI - Promotional Products Association International

Infographic: What Consumers Say Makes Merch Worth Keeping

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Consumer , Infographics

Infographic: Top 5 Most Kept Branded Product Categories

Brand competition is fierce, and the right product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days. Discover the top five categories for branded products with lasting power in this infographic from PPAI Research based on consumer input. View or download the infographic below. To learn […]

Consumer , Infographics

Top Promo Categories By Generation: Infographic

PPAI Research surveyed more than 3,000 U.S. consumers ages 16-60 to discover generational trends in promotional product preferences. The infographic below breaks down the top five categories – apparel is No. 1 for all ages – as well as other product categories with clear opportunities for age-based tailoring. View and download the full report.

Infographics , Premium Research

The AdMap 2024: Advertising Spend, Likeability & Recall By Medium

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Industry News

Terry Town Promotes Matt Bitran To CEO

Terry Town (PPAI 230911, Gold), PPAI 100’s No. 33 supplier, has announced the promotion of Matt Bitran to CEO. Founder Sy Ereren, who has served as president of the San Diego-based company since its launch in 1988, will transition to chairman of the board, where he will continue to provide strategic guidance and support the management team. […]

PromoPro Daily , Your Business

Smart Negotiation Strategies That Protect Your Margins

You’ve probably had a client ask, “Can you do any better on the price?” or “Can you get the order here ASAP?” It happens all the time — clients asking for just a little more without wanting to pay for it. In those situations, your response can mean the difference between protecting your margins and […]

Industry News

Branded Merch Scores At 73rd Annual Cannes Lions International Festival Of Creativity

In the 1940s, a group of advertisers from the Screen Advertising World Association wanted their advertising films to be recognized in the same way that traditional films are recognized at the Cannes Film Festival. So, they created their own festival, known as the International Advertising Film Festival at the time. The event has evolved to […]

Industry News , Promowire

Understanding End Buyers 2024 – Industry Deep Dives

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