Understanding End Buyers 2024 – Industry Deep Dives

Multiple states have enacted extended producer responsibility laws to shift the financial responsibility for end-of-life costs associated with single-use packaging and paper waste onto the companies that produce and put those materials on the market. Under these state EPR laws, producers of products using such packaging/paper must: • Register with an organization responsible for implementing […]

PromoCares is an industry-wide movement. Its Water4Good campaign is a testament to the size of the promo industry, the willingness of its community to step up and the impact it can make on the world. “Water4Good shows what our industry is capable of when we choose to lead with purpose,” says Scott Pearson, co-founder of […]

It has become common practice for promotional products companies to release their environmental, social and governance or sustainability impact reports during Earth Month (April). These reports highlight promo firms’ corporate social responsibility achievements over the past year as well as establish new goals for the next year and beyond. “The increase in these reports shows […]

Most of us like to believe that we make decisions based on facts. However, our brains are constantly taking shortcuts. You see it in sales all the time. A rep hears an excited comment and suddenly thinks the deal is done. Or a prospect reads a good review and decides a product is perfect. This […]