Dennis Oglesby, MAS, director of promotional products at GO2 Partners (PPAI 240324, Gold), PPAI 100’s No. 30 distributor, will be attending PPAI’s North American Leadership Conference in San Diego next month.And he’ll be doing it, in p...

After 30-plus years in the branded merchandise industry, there’s a question I still hear from marketing directors that should make every one of us uncomfortable:“How do I know this stuff actually works?”It’s not an unfair question. If we’re ...

A sell sheet is basically a sales pitch in print form. It’s a one-pager you send after a call or attach to an email after a meeting. Done well, it quickly explains what you offer and what the prospect should do next.Nutshell’s Simone Morgan says...

Geiger (PPAI 105182, Platinum), PPAI 100’s No. 5 distributor, has announced the acquisition of Vienna, Austria-based distributor Nowak Werbeartikel.Founded in 1970, Nowak Werbeartikel will operate as Geiger in the Austrian market ...

Think about your team for a second. You probably have a mix of steady professionals and standouts as well as some under-the-radar merch experts and maybe a few who just don’t click. That’s normal. Teams include all different personalities and skill ...

The past few years have seen a resurgence of baggy clothes, and this trend isn’t going anywhere. Gen Z wants to emulate the street-style looks of celebs like Billie Eilish and A$AP Rocky, and millennials just want to embrace the comfort of oversized...

https://player.vimeo.com/video/1179587565?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:The Coolest Stuff In Merch 2026Merch With Purpose In Mental Health CareMark Your Calendar: Webin...

I was a distributor for 25 years. We were part of the first wave that adopted e-commerce and the company store model at a time when most of the industry thought it was unprofitable.I watched the e-com wave split the industry in two:One grou...