When we talk about responsibility in the promotional products industry, conversations often start with recycled content, certifications or carbon impact. But increasingly, there’s a deeper shift happening – one that asks us to expand how we think ab...

Out of chaos often comes opportunists.As the promo community weathers the tariff roller coaster, with both its rising costs and constant uncertainty, PPAI Media has learned of a type of potentially dubious offer emerging in the form of email so...

Your sales pipeline might energize you at times and leave you feeling disheartened at other times. For example, it’s easy to lose momentum if your pipeline gets bogged down with old leads or lapses in outreach. You may not want to clear out leads th...

"Lists and listicles got a bad rep during the Buzzfeed years. If there’s enough research behind it, a list can be an excellent way to convey interesting and important information.”This is something my wife, Natalie Weiner, a journalist, said dur...

There’s always a new sales hack making the rounds. It could be an AI-powered email writer or a LinkedIn hook that promises an influx of leads. The thing is, though, that these flashy, new tactics rarely accomplish much. It’s the basics, like followi...

On May 3, PPAI Media will launch Premium Research Saturday, a new weekly newsletter delivering top-tier industry insights straight to members’ inboxes.Each Saturday, rostered employees of Professional-tier PPAI members – those with Platinum, Gol...

Discovery calls are a first opportunity to qualify a lead and get to know their main pain points. They can be tricky to get right, though. You might sound like you’re running through a scripted list of questions, or you might appear rushed or roboti...

4imprint (PPAI 107200, Platinum) – PPAI 100’s No. 1 distributor, which reported earnings of $1.6 billion in 2024 (both a company and an industry record) – is no longer being sued by L.L.Bean for allegedly infringing on its trademark for its “Boat an...