That’s how long a promotional product has to win space in someone’s life or end up in the trash. In a world where attention is fleeting and brand competition is fierce, the success of a giveaway hinges on an immediate spark. A new consumer study fro...

Corporate social responsibility isn’t merely a trend in the promotional products industry – it’s a commitment.Many companies are stepping up to make a real difference, championing sustainability, giving back through philanthropy and driving...

It’s often difficult to stand out in a crowded marketplace. Advertisers who are successful push past the ordinary to find exceptional solutions, and that makes all the difference.Since 1958, the PPAI Pyramid Awards have honored the industry’s be...

Our industry has always been good at turning pens, totes, drinkware and apparel into tangible and exciting brand stories. But lately, the story hasn’t been as fun to tell.Tariffs are driving up costs, freight prices swing more than a bad DJ set,...

Attention is fleeting, and brand competition is fierce. One good product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days.This report from PPAI Research, based on a survey of 1,000 U.S. cons...

Too often, sales teams only think about hiring when there’s a sudden need. Maybe someone leaves or annual budget planning rolls around. But by then, it’s often too late. The team ends up with frustrated employees and rushed hiring. Instead of doing ...

With the Utah Mammoth ready to make its NHL debut in mere days, the league and franchise are eager to sell jerseys, shirts and other branded merch boasting the league's newest team.They have run into one potential snag: An Oregon-based company ...

Spector & Co. (PPAI 168328, Gold), PPAI 100’s No. 18 supplier, has announced the promotion of Ashley Colautti, MAS to vice president of sales, U.S.Colautti, who joined the Montral-based company in 2022, most recently served as dire...

You’ll hit it out of the park with some sales pitches. You’ll spark curiosity, start conversations and build credibility as a promo pro. Other times, your pitch may fall flat. When you miss the mark, you might sound generic or forgettable. You’ll be...

Access benchmarking information to compare your company's key performance indicators to others in your competitive segment through this 2025 PPAI Magazine special report.Expand and download the report below.PPAI1025_StateOfResponsibilityDown...