"Lists and listicles got a bad rep during the Buzzfeed years. If there’s enough research behind it, a list can be an excellent way to convey interesting and important information.”This is something my wife, Natalie Weiner, a journalist, said dur...

There’s always a new sales hack making the rounds. It could be an AI-powered email writer or a LinkedIn hook that promises an influx of leads. The thing is, though, that these flashy, new tactics rarely accomplish much. It’s the basics, like followi...

On May 3, PPAI Media will launch Premium Research Saturday, a new weekly newsletter delivering top-tier industry insights straight to members’ inboxes.Each Saturday, rostered employees of Professional-tier PPAI members – those with Platinum, Gol...

Discovery calls are a first opportunity to qualify a lead and get to know their main pain points. They can be tricky to get right, though. You might sound like you’re running through a scripted list of questions, or you might appear rushed or roboti...

4imprint (PPAI 107200, Platinum) – PPAI 100’s No. 1 distributor, which reported earnings of $1.6 billion in 2024 (both a company and an industry record) – is no longer being sued by L.L.Bean for allegedly infringing on its trademark for its “Boat an...

Your team probably has a mix of personalities. Some might be quick to speak while others may be more reserved. The outspoken staff members don’t usually need a nudge to talk in meetings, but those with less outgoing personalities may need a little e...

National Volunteer Month is celebrated in the United States every April to honor and recognize the contributions of those who give their time and energy to help others without expecting anything in return.Evolving from National Volunteer Week, w...

Only a little more than a quarter (26%) of executives from around the world expect the market for incentive merchandise to grow in the coming years.That’s the key takeaway for promo pros from the Incentive Marketing Association’s most recen...

Fairware (PPAI 262992, Standard-Base) has announced that Sarah White, co-founder of the Vancouver-based distributor, is retiring from the company and moving into the next phase of her life and career. White founded the company just under 20 years ag...