Lead scoring is a process that involves assigning a score to each lead based on how likely they are to become a client. You could assign points based on specific criteria, like company size or whether they open your emails, and then rate leads in yo...

Two of promo's largest supplier footprints have agreed to a partnership.Gildan, PPAI 100's No. 7 supplier, has reached an agreement that grants exclusive wholesale distribution rights of its American Apparel brand in the U.S. market to S&S A...

Getting meetings with prospects is hard enough. Getting them to listen is a whole different challenge. They’re bombarded with sales pitches every day, and they’re used to hearing messages that are generic or irrelevant. As a result, they often tune ...

Promo's growth has slowed in 2025, and according to the data, clients and distributors are making new requests amid that slowdown.In May and June, the promotional products industry's revenue only grew by 0.37% compared to the same months in 20...

You probably track progress in all kinds of ways, from revenue to new accounts. But what about your team’s development? Growth isn’t just about numbers but about people, too. Your team members may want to stretch their skills, lead new projects or t...

In May and June 2025, the promotional products industry grew by just 0.37%, down from 0.42% in the previous cycle. With inflation at 2.7% and tariff uncertainty persisting, many firms are finding it difficult to grow fast enough to protect margins. ...

In May and June 2025, distributor-reported sales grew by just 0.37%, down from 0.42% in the previous cycle. With inflation at 2.7% and tariff uncertainty persisting, many distributors are finding it difficult to grow fast enough to protect margins. ...

A summer survey reveals what changes PPAI 100 suppliers are seeing from their distributor customers as the market responds to ongoing tariff changes.The suppliers surveyed report that distributors are prioritizing faster, smaller and lower-comm...

Find out what product categories are driving buyer demand in the middle of the year and what kinds of programs are most popular, as well as what those trends reveal about buyer motivations overall.The survey of PPAI 100 distributors also identif...