Every buying decision starts with a reason, even if the prospect doesn’t say it out loud. That reason is a buying motive. It’s a mix of needs, pressures, fears and goals that drive someone to act. When you understand their buying motives, you can fo...

The PPAI Expo Party was back Wednesday night at its most iconic location, Allegiant Stadium – home to pro football, major concerts and more.Partygoers enjoyed networking, drinks and heavy hors d’oeuvres at the stadium, which opened its doors in ...

It takes a lot of planning and a lot of effort to pack up a booth and bring it to Las Vegas for The PPAI Expo. It's an exhausting experience for any exhibitor, but it's one that many do year after year because it tends to be worth it. Those few days...

You'll hear all year about how crucial The PPAI Expo is for promo firms. It represents make-or-break business for plenty of the industry. But what's often left out of that conversation is the fact that all that those three days of action don't mean ...

Attendees of The PPAI Expo Conference on Monday had a number of opportunities to take in responsibly minded educational sessions and experiences. At one point, sustainably minded individuals were able to break away from the panels and speakers to ta...

Leaders are often expected to have the answers. The best ones arrive at those answers by staying curious. Curiosity keeps you from getting closed off and missing what others are saying. It helps you slow down and think more clearly. In the promo ind...

Like everyone else at The PPAI Expo 2026, PPAI staff were eager to check out the show floor for the latest and greatest the promotional products industry has to offer. Here are a few of our favorites from branded merchandise’s largest and longest-ru...

The camaraderie of the promotional products industry is on full display at The PPAI Expo 2026.Attendees have been taking advantage of the myriad networking opportunities, including at the DEI and Women In Promo Meetups at Promo & Pints on T...

Trust is what makes real conversations different from conversations that are just polite. It’s the difference between a prospect telling you what’s truly holding them back compared to just giving you a vague answer. It works the same within your own...