When making a new business connection or securing a new client, it’s important to build a genuine relationship outside of work obligations. That’s where non-transactional outreach comes in.These are interactions that don’t directly lead to ...

When clients order promotional products, it can be challenging to accommodate everyone’s size and preferred styles. Inclusive sizing, which refers to extended size ranges as well as offering unisex products, is the solution.Until recently, most ...

Theme parks are the go-to destinations for fun-seekers of all ages. Every year, more than 300 million people pour through the gates of America’s theme parks, seeking adventure and a little bit of childhood wonder. Whether it’s gazing at a fairytale ...

With PPAI’s North American Leadership Conference, International Leadership Summit and Women’s Leadership Conference all taking place over the next two months, there’s no better time to review and recommend a book about leadership in business.Lea...

Glenna FulksChief Connecting Officer & PartnerKite Meeting ManagementPPAI 733403, Standard-BasePiqua, OhioFulks frequently uses hand-held fans for summer promos. “These are great pieces for parades or events staged over Memorial Day or t...

Claudia SanchezCustomer Care Managerexhibitionscargo.comPPAI 892108How did your company get its start?Our directors lived in Cancun, where they were deeply involved in the customs industry. As you can imagine, everything in Cancun revolves a...

When we talk about responsibility in the promotional products industry, conversations often start with recycled content, certifications or carbon impact. But increasingly, there’s a deeper shift happening – one that asks us to expand how we think ab...

Out of chaos often comes opportunists.As the promo community weathers the tariff roller coaster, with both its rising costs and constant uncertainty, PPAI Media has learned of a type of potentially dubious offer emerging in the form of email so...

Your sales pipeline might energize you at times and leave you feeling disheartened at other times. For example, it’s easy to lose momentum if your pipeline gets bogged down with old leads or lapses in outreach. You may not want to clear out leads th...