A crucial part of the annual Legislative Education and Action Day, better known as LEAD, is explaining who we are as the branded merchandise industry and conveying our economic impact. This year was no different, as LEAD attendees helped lawmak...

If you’re an entrepreneur, admitting you need help can feel a little like admitting defeat.You built the company. You landed the first clients. You figured out accounting through YouTube, designed your own website, learned just enough Excel to b...

A misconception about sustainability and compliance is that successful companies have all the answers. They don’t.The companies making the most progress are often the ones asking the best questions – and knowing where to find trusted expertise w...

You know an EQ fail when you see one. It’s the person who gets defensive, sends the email they probably should’ve reread or makes a moment all about themselves. That’s low emotional intelligence, or EQ.EQ is the ability to understand your emotio...

You can make 100 sales calls in a day, but if only a handful of people answer, you’re not necessarily making progress. Ideally, your sales connect rate, or the percentage of calls that turn into real conversations, should be helping you book more me...

One of the more troubling issues with AI as a topic that it is predominately discussed in the future tense. How often do you hear about the ways AI might or might not transform an industry? Perhaps the branded merch industry for example. That sort o...

Some sales leaders treat one-on-ones like mini forecast meetings. They spend time reviewing deals and numbers but forget to coach the person behind them. If you want your reps to grow (and not just give you another status update), try asking some be...

If you haven’t heard, PPAI is less than one year into a five-year strategic plan. That plan has both a strategic foundation and three strategic pillars, all of which guide the way the Association serves its members...

When it comes to branded merchandise, professional wrestling and minor league baseball might just be the perfect tag team. Look no further than the El Paso Chihuahuas’ planned giveaway for August 1.That’s when the Triple-A affiliate of the MLB’s...