It's that time of year when promotional products companies begin releasing their environmental, social and governance or sustainability impact reports.These reports highlight promo firms’ corporate social responsibility achievements over the pa...

There’s no one way to close a sale. The best approach depends on where the buyer is and how ready they are to move forward. When interest is high and everyone is aligned, an assumptive close can work well. Instead of asking if they want to proceed, ...

Branded merchandise can do plenty more than promote a company or event. People instinctively turn to it to commemorate history. If something comes along that is worth remembering or that we will never see again, that's enough to necessitate a keepsa...

It’s time once again for branded merchandise companies to be recognized for the culture and community they provide their employees. Now through April 24, PPAI members can nominate their company to be considered for PPAI Magaz...

For a long time, sustainability in our industry tended to start inside individual companies.A distributor might experiment with recycled materials. A supplier might begin asking deeper questions about factory practices. A brand client might push...

Sometimes you can tell how a sales call is going before the prospect says a word. Maybe they close their eyes for a second when you mention price or they start rubbing their face when you talk about timelines. That reaction is called eye blocking. I...

When you work in branded merch, you know how to think creatively. You also know how to adjust on the fly. From last-minute client requests to shifting campaigns, changes happen all the time. Even if you’ve worked in the industry for years, you may s...

In the Delaware Valley, the road to Easter runs through Peddler’s Village, a shopping destination right out of a fairytale.More than 60 independently owned and operated shops are surrounded by lush gardens and winding brick walkways, often decor...

PPAI has promoted three team members into expanded roles designed to strengthen the Association’s communications, education and marketing functions as it continues to invest in long-term member value and industry impact.The promotions include J...