In 2024, Mid-America Merchandising (PPAI 102357, Gold) celebrated its 40th anniversary – a testament to the company’s long-standing commitment to innovation, integrity and customer-centricity. Among improvements last year, the Kansas City, Missouri-based company revamped its e-commerce platform to provide a more seamless and user-friendly experience for customers and integrated advanced AI-driven analytics to better understand customer behavior and preferences. This has enabled more targeted marketing campaigns and optimized inventory management, resulting in more efficient operations and reduced costs. It also invested in robust cybersecurity measures to fortify its defense against cyber threats and protect sensitive customer information.
In January 2025, the company was sold to longtime CEO Lisa Klein, whose leadership and strategic vision have been pivotal in driving its growth and success over the years.
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