An early AI adopter, Kotis Design (PPAI 256795, Gold) has found incorporating the technology in marketing efforts to be much more effective in terms of reaching potential customers.

Sustainability is also an integral aspect of the Seattle-based company’s culture. Over the past year, Kotis Design produced a third-party verified GHG report that accounted for Scope 1, Scope 2 and even Scope 3 emissions.

“We see this as a major win to push truly net-zero or low-emissions solutions that are actually backed by data to our clients,” the company told PPAI Media. “We hope that the industry continues its trend of looking into its own productions to produce a more accurate view of how we’re impacting our environment, giving us the tools to better inform our clients.”

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