American Solutions for Business (PPAI 101656, Platinum) broadened its strategic horizons in 2024, launching a Canadian subsidiary to support international growth and entering the sports market with a dedicated team focused on collegiate and professional athletics.

These expansions underscore ASB’s evolving ambition beyond its core print and promo offerings. Meanwhile, a refreshed senior leadership team was announced – including the promotion of Taylor Borst to vice-president of vendor relations – to guide the company through its next phase of innovation and scale.

With a network of over 1,200 sales associates and a growing global presence, ASB continues to blend entrepreneurial agility with enterprise-level infrastructure.

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