News
February 25, 2021
Since COVID-19 vaccines become available in mid-December, as of this writing the U.S. has administered at least the first dose to 13.4 percent of the country’s population and is currently administering 1.4 million shots per day. With the numbers of vaccinated individuals climbing, an end to the COVI…
February 25, 2021
Koozie Group (PPAI 114187, S13) has completed its acquisition of HotLine Products (PPAI 111015, S6). The Clearwater, Florida-based supplier is a portfolio company of H.I.G. Capital. St. Paul, Minnesota-headquartered HotLine Products offers a wide selection of calendars including appointment, desk, e…
February 25, 2021
Distributor The Image Group, Inc. (PPAI 103424, D10) has launched a new brand identity and website which reflect the Holland, Ohio-based company’s vision of being the premier middle-market provider of promotional products, apparel and incentive rewards. In conjunction with the launch, the company co…
February 25, 2021
Advertising jingles have been a marketing mainstay for almost a century, and a survey by Aurora, Illinois, distributor Quality Logo Products (PPAI 304730, D10) sought to explore their staying power.
February 25, 2021
Meetings are a fact of life for most professionals. While often an important part of keeping a company’s processes running, some meetings are actually enjoyed while others are simply tolerated. Data compiled by technology company Otter.ai shows that businesses conduct 11 million meetings each day, w…
February 25, 2021
HanesBrands has been recognized as one of the 2021 World’s Most Ethical Companies by Ethisphere, a global leader in defining and advancing the standards of ethical business practices. HanesBrands is one of only two apparel manufacturers being recognized among 135 companies spanning 22 countries and …
February 23, 2021
Global standards organization ASTM International, formerly known as American Society for Testing and Materials, has approved a new standard for barrier face coverings to help establish minimum design, performance, labeling and care requirements for reusable barrier face coverings. The standard was d…
February 23, 2021
The U.S. Small Business Administration (SBA) is taking steps with the Paycheck Protection Program (PPP) to promote equitable relief of the smallest businesses in the U.S. Beginning February 24, the SBA will implement a 14-day exclusive PPP loan application period for businesses and nonprofits with f…
February 23, 2021
Due to last week’s winter storm, Addison, Texas-based SAGE has postponed its SAGE Virtual Conference, previously scheduled for February 25. The below-freezing temperatures over the past week left many of the company’s staff members without electricity, internet and water, and they continue to deal w…
February 23, 2021
Altitude Group Plc, parent company of global distributor network, AIM Smarter (AIM), announced that the group’s global operations grew revenue by 36 percent in the six-month period ending September 30, 2020. The company attributes the growth to the resilience and entrepreneurial spirit of its distri…
February 23, 2021
Geiger (PPAI 105182, D12) has named Lawrence, Massachusetts-based supplier Gemline (PPAI 113948, S11) its 2020 Production Partner of the Year. Gemline is already a Platinum Partner, the top tier Lewiston, Maine-headquartered Geiger awards to any production partner.
February 23, 2021
Fluid Branding, a UK-based distributor, has joined the United Nations Global Compact Initiative, a voluntary leadership platform for the development, implementation and disclosure of responsible business practices. Fluid Branding is involved in the initiative at its global “Participant” level.
February 23, 2021
Working from home post-pandemic holds significant appeal for some groups of employees. A survey of customer service and support workers found that for a clear majority (70 percent) the preference is to continue working from home (WFH) at least once a week after the pandemic ends, according to a surv…
February 18, 2021
A record cold snap paralyzed much of the nation this week as arctic air spread south as far as Texas’ gulf coast. The unprecedented cold weather hamstrung infrastructure in several areas and left state and local governments and residents scrambling. Many promotional products companies in the affecte…
February 18, 2021
Koozie Group (PPAI 114187, S13), previously BIC Graphic, is once again selling promotional product solutions outside the United States, Canada and approved territories as a result of changing its company name last month. For the past three years, the Clearwater, Florida-based supplier’s sales of pro…
February 18, 2021
Hanes printwear has launched a U.S.‐grown cotton initiative to raise awareness among printers and promotional products distributors of its importance to sustainability, apparel quality and jobs. As part of the launch, the printwear group also announced that its iconic Hanes Beefy‐T is now being manu…
February 18, 2021
Redwood Classics Apparel (PPAI 696010), a Toronto, Ontario-based supplier, has released its first-ever Impact Report, detailing its decade of sustainability and diversity in the fashion industry.
February 18, 2021
Logomark (PPAI 110898, S12) has recently sponsored its first adoption of a service dog through Shelter to Soldier. This California 501(c)(3) nonprofit adopts dogs from local shelters and trains them to become psychiatric service dogs for post‐9/11 combat veterans suffering from post‐traumatic stress…
February 18, 2021
For most customer service and support leaders, spending allocations in 2021 will prioritize digital channels and capabilities. A survey by research and advisory company Gartner, Inc. found that 70 percent plan to dedicate the largest portions of their budgets to those priorities this year as transit…
February 18, 2021
Promotional Product Professionals of Canada (PPPC) recognized its member‐voted PPPC Award recipients at the TOPS+ Virtual trade show earlier this month. Congratulations to all the winners; your hard work does not go unnoticed!
February 11, 2021
Last Sunday, Super Bowl LV drew just 96.1 million viewers across all platforms—this includes CBS, ESPN Deportes and streaming on CBS Sports, NFL and Verizon digital and mobile media—a 5.5-percent drop from 2020’s total audience and the lowest viewership the game has received in 14 years. Looking onl…
February 11, 2021
HanesBrands Inc. has announced its fourth-quarter results, reporting an increase in net sales and continued momentum across its business. Winston-Salem, North Carolina-based HanesBrands participates in the promotional products industry as suppliers Hanes/Champion/ComfortWash (PPAI 191138, S10) and A…
February 11, 2021
Supplier Delta Apparel, Inc. (PPAI 188431, S9) reports sales ahead of plan in its first-quarter financial report. The Greenville, South Carolina-headquartered company’s fiscal 2021 first quarter ended January 2.
February 11, 2021
Facilisgroup (PPAI 493664), provider of a software-as-a-service-based (SaaS) platform for promotional products distributors, reports that its partners’ businesses, on average, saw eight-percent growth in 2020.
February 11, 2021
Proforma (PPAI 196835, D13) reports that it has set a record in adding new members to the Cleveland, Ohio-headquartered distributor’s Million and Multi-Million Dollar Clubs. In 2020, 38 Proforma owners achieved first-time club status or first-time next level club status, despite the year’s challenge…
February 11, 2021
The pandemic has pushed global supply chains to extremes, driven by continued uncertainty and high customer expectations. A survey of 1,300 supply chain professionals by Gartner’s Supply Chain Practice found that as a result of the stressors the past year has put them under, 87 percent plan investme…
February 09, 2021
Last month, PPB Newslink reported on an executive order signed by President Biden that would increase the amount of U.S.-made products and component parts the federal government purchases. Examining the order to see what significant effect it may have on the industry, PPAI found that the policy actu…
February 09, 2021
The U.S. added a modest 49,000 jobs in January, below economists’ expectations, although reversing a decline in jobs reported in December. The unemployment rate dropped to 6.3 percent. For January, the Conference Board Employment Trends Index (ET) also increased, its ninth consecutive monthly increa…
February 09, 2021
Distributor TSC, Inc. (PPAI 134317, D5) in Ridgeland, Mississippi, has acquired Ice Blue Advertising (PPAI 176805, D4) in Katy, Texas.
February 09, 2021
Reciprocity Road, an alliance of 10 distributors located across the U.S and Canada, and comprising approximately $230 million in promotional products spending, has added five new preferred vendor partners for 2021. They are 3M Promotional Products, Allen Company, Headwear USA, Navitor and St Regis G…
February 09, 2021
Ron Giard, former executive vice president of manufacturing at Geiger and former head of supplier Sun Graphix, passed away on February 3 in Fayette, Maine. He was 71.
February 09, 2021
PPAI’s Annual Sales Volume Estimate studies sales within the promotional products industry to survey its size as well as the size of specific industry-related segments like product and program categories. This year, PPAI has again engaged an independent market research agency, Relevant Insights, to …
February 09, 2021
On February 1, Jim Hagan, CEO of City of Industry, California-based supplier Sweda Company, LLC (PPAI 113914, S11) and Kellie Claudio, SVP of sales and marketing, presented the CEO of Wounded Warrior Project, Lt. Gen. (Ret.) Mike Linnington, and Dan Nevins, founder of the Warrior Spirit Retreat, a d…
February 09, 2021
Suspicions that the pandemic has left us more “online” than ever have panned out. Digital research firm eMarketer reports that amid the pandemic in 2020, U.S. adults spent one hour more per day on digital activities, across all devices, than they did in 2019. Total digital time is now on track to su…
February 04, 2021
Supplier HPG, based in Braintree, Massachusetts, has announced an exclusive partnership with direct-to-consumer brand Fracture to bring its products to the promotional products market. HPG says that the announcement is the first in a series of exclusive retail brand partnerships it will unveil in 20…
February 04, 2021
Distributor Progressive Promotions (PPAI 107820, D6) has been acquired by Somerville, Massachusetts-based Consolidated Marketing Services. It will retain its Englewood, New Jersey, office, personnel and contact information, and operate as “Progressive Promotions, powered by Consolidated Marketing Se…
February 04, 2021
SanMar Corporation (PPAI 110788, S16) has partnered with WonderWink to add its health-care scrubs to the Issaquah, Washington-headquartered supplier’s product offerings. The partnership marks SanMar’s entrance into the health-care apparel space.
February 04, 2021
On Tuesday, 16 supplier reps in the Dallas, Texas, area joined together to host a suite show for distributors in the region. Taking up an entire floor of a Dallas hotel, distributor attendees were able to travel from room to room, respecting social distancing and mask requirements, to meet with and …
February 04, 2021
Last week, at its Virtual Awards Gala, Sterling, Illinois-based distributor HALO Branded Solutions (PPAI 106462, D15) announced its Supplier of the Year and Supplier Representative of the Year. The recognition was based on company-wide voting by members of HALO’s sales and support teams.
February 04, 2021
Smartphone sales, which hit a slump in 2020, are expected to rebound this year. Delayed purchases in 2020 and new services like 5G connectivity are expected to increase smartphone sales by 11.4 percent this year, to 1.5 billion units, reports research and advisory firm Gartner.
February 04, 2021
The Promotional Products Association of Florida (PPAF) and the Promotional Products Association Midwest (PPAMidwest) are taking Super Bowl LV to the next level with a little friendly competition on the outcome of the game.
February 02, 2021
Los Angeles, California-based distributor BAMKO (PPAI 242148, D11), a division of the Superior Group of Companies, has acquired substantially all of the assets of distributor Gifts By Design, Inc. of Seattle, Washington. The news was first reported on Monday in a PPB Newslink Breaking News alert.
February 02, 2021
Polyconcept North America (PCNA) has partnered with Moop, a Pittsburgh, Pennsylvania-based small-batch bag brand. PCNA, also headquartered in Pittsburgh, is first to market with this brand in the promotional products industry.
February 02, 2021
Last month, California’s Office of Environmental Health Hazard Assessment (OEHHA) issued proposed changes to regulations governing Proposition 65’s safe harbor warnings for consumer product exposures. If adopted, the revisions would impose substantial limitations on the use of the short-form warning…
February 02, 2021
HALO Branded Solutions (PPAI 106462, D15) recognized the sales achievements of the Sterling, Illinois-headquartered distributor’s account executives in a “Virtual Awards Gala” on January 27 that was attended by more than 700 of the company’s sales and support team members.
February 02, 2021
Sam Isaacson, founder of Lawrence, Massachusetts-based supplier Gemline (PPAI 113948, S11), passed away on January 27 after a brief illness. He was 89.
February 02, 2021
PPAI surveyed suppliers and distributors last month for its Q4 Industry Sales Reports to learn how they were faring as the year came to a close. The survey also measured the impact of the COVID-19 pandemic on the industry in the October to December timeframe and assessed how businesses responded.
February 02, 2021
This year, companies offering incentive programs to employees will navigate pent-up demand for travel, Zoom fatigue, virtual offices and new job-seekers. These workforce changes are highlighted in the Incentive Research Foundation’s 2021 Trend Report, which identifies key trends that will affect emp…
February 01, 2021
PPAI’s Board of Directors has elevated Executive Vice President Robert (Bob) McLean, Jr., CPA, CAE, CEM, to lead PPAI as interim president while the board undertakes an executive search with search firm SearchWide Global to replace outgoing President and CEO Paul Bellantone, CAE.
February 01, 2021
BAMKO (PPAI 242148, D11), a Los Angeles, California-based distributor under the umbrella of the Superior Group of Companies, announced today that it has acquired substantially all of the assets of distributor Gifts By Design, Inc. of Seattle, Washington.
January 28, 2021
It will come as no great surprise that the pandemic has had a profound impact on consumers’ attitudes toward physical and digital events. A research project from global events business Reed Exhibitions, called the “COVID-19 Customer Needs and Mindset Barometer,” found that most people—65 percent of …
January 28, 2021
Consumer sentiment lifted in January after slipping in December. The Conference Board’s Consumer Confidence Index now stands at 89.3, up from 87.1 one month earlier. However, its Present Situation Index—based on consumers’ assessment of current business and labor market conditions—decreased from 87.…
January 28, 2021
In reporting its fourth-quarter and full-year 2020 results, St. Paul, Minnesota-based 3M, which operates in the promotional products market through its 3M Promotional Markets Dept. (PPAI 113638, S11), announced a robust fourth-quarter sales growth that helped push up its full-year performance.
January 28, 2021
The Incentive Research Foundation has announced its 2021 IRF Executive Committee and the IRF Board of Trustees. Representing all segments of the incentives, rewards and recognition industry, the board leads the foundation in meeting its mission of conducting research and providing education highligh…
January 28, 2021
The idea that companies should take a leading role in solving key societal and cultural issues has taken root in marketing leadership. Data from research and advisory firm Gartner found that 95 percent of chief marketing officers agree that their companies should emphasize finding solutions and take…
January 26, 2021
With the December 30 signing of the EU–UK Trade and Cooperation Agreement, promotional products companies operating in the UK began 2021 with the new normal of Brexit, with the country sitting outside the European Union (EU) for the first time in 47 years. Brexit and its run-up, which has caused sho…
January 26, 2021
On Monday, President Biden signed an executive order to increase the amount of U.S.-made products and component parts the federal government purchases. The “Buy American” executive order updates and refines existing federal laws that require government agencies to give preference to U.S. firms, and …
January 26, 2021
Supplier Zing Manufacturing (PPAI 517185, S2), based in Tempe, Arizona, and S’well have announced an exclusive partnership. Starting immediately, Zing Manufacturing is the exclusive promotional products provider for the brand’s selection of premium, vacuum-insulated, reusable products. As part of th…
January 26, 2021
Valerie Hayman Sklar, president of Detroit, Michigan-based distributor Corporate Specialties (PPAI 200872, D1), has been accepted into the Forbes Business Council, a growth and networking organization for businessowners and leaders worldwide. Hayman Sklar was vetted and selected by a review committe…
January 26, 2021
Mohamed Amin Dadabhoy, who with his three brothers co-owned AST Sportswear—which operates in the promotional products industry as supplier Bayside Made in America—passed away on January 14 due to a heart attack. He was 62.
January 26, 2021
The pandemic is expected to keep business travel suppressed until 2024 at the latest, according to the American Hotel & Lodging Association’s (AHLA) recently released “AHLA’s State of the Hotel Industry 2021.” In PPAI’s latest sales volume study, the lodging industry represented $435.6 million in sa…
January 21, 2021
Dale Denham, MAS+, has released his annual list of the top 18 industry influencers who leverage online tools and social strategies to drive value to their businesses as well as to the promotional products industry. Denham, senior vice president and chief information officer at distributor Geiger, an…
January 21, 2021
On Wednesday, Bolingbrook, Illinois-based supplier S&S Activewear (PPAI 256121, S12) and private investment firm Clayton, Dubilier & Rice (CD&R) announced a new partnership in which CD&R-managed funds will invest alongside current owners and management to acquire S&S. The news was first reported in …
January 21, 2021
Delta Apparel, Inc. (PPAI 188431, S9) has released preliminary sales results for its 2021 fiscal first quarter, which ended January 2. The Greenville, South Carolina-based supplier expects overall net sales for its December quarter to be approximately $94 million. It attributes stronger than anticip…
January 21, 2021
Kerry Turner of HPG Brands / BEST Promotions USA passed away on January 16 from COVID-19 complications.
January 21, 2021
The promotional products industry benefits from the effort, leadership and inspiration of talented and passionate individuals who have given their time and talents to build and grow communities, organizations and the field they work in. PPAI’s Icon Awards—the Hall Of Fame Award, the Distinguished Se…
January 21, 2021
The trials and tribulations of 2020, such as job losses and supply chain disruptions, eroded consumers’ brand loyalty. A study from Omnicom Media Group found that in the U.S., consumers’ brand loyalty slipped from 65 percent in March to 49 percent in November.
January 20, 2021
Bolingbrook, Illinois-based supplier S&S Activewear (PPAI 256121, S12) announced today that private investment firm Clayton, Dubilier & Rice (CD&R), along with current owners and management, have acquired the company. The terms of the transaction were not disclosed.
January 19, 2021
Last week, the PPAI Expo Direct-2-You recreated the spirit and energy of The PPAI Expo, the promotional products industry’s largest and longest-running trade show, in the virtual space, allowing exhibitors and attendees to connect and learn from the comfort of their homes and offices. While it looke…
January 19, 2021
The Promotional Products Education Foundation is now taking scholarship applications for the 2021-2022 school year with $278,750 in scholarships available.
January 19, 2021
U.S. Customs and Border Protection (CBP) has issued a region-wide Withhold Release Order (WRO) on products made by slave labor in China’s Xinjiang Uyghur Autonomous Region. Effective January 13 at all U.S. ports of entry, CBP will detain cotton products and tomato products produced in the region.
January 19, 2021
Supplier alphabroder/Prime Line (PPAI 156993, S16) has announced its Green Team initiative, a 20-person group representing a diverse cross-section from more than 12 different functional areas of the Trevose, Pennsylvania-based company. Each has committed time and effort to be a part of the strategic…
January 19, 2021
PromoKitchen, an all-volunteer, 501c3 nonprofit organization in the promotional products industry, hosted its annual mixer on January 11 following the opening day of the PPAI Expo Direct-2-You. The virtual event used a new platform called wonder.me that allows guests to move around the room and join…
January 19, 2021
The pandemic has been good to the video game industry. Already growing before the COVID-19 crisis, the industry has taken great strides to keep consumers engaged during the 10 months or more they’ve been stuck at home. Nielsen reports that 55 percent of U.S. consumers were playing video games due to…
January 14, 2021
On Wednesday, PPAI hosted its annual Association Update in a live format as part of PPAI Expo Direct-2-You, which featured a virtual, informative conversation among PPAI leaders on updates and changes made to the Association and its services over the past year; trends and issues affecting the state …
January 14, 2021
HanesBrands’ Printwear Group has been renamed Brandwear United, reflecting the Winston-Salem, North Carolina, company’s portfolio of sustainably focused brands—Hanes, Champion, Alternative and ComfortWash—and a now unified and expanded team representing all brands. HanesBrands operates in the promot…
January 14, 2021
Koozie Group (PPAI 114187, S13)—previously BIC Graphic North America—has implemented an expanded social impact and sustainability commitment called “Keep it. Give it.” The program is new for the Clearwater, Florida-based supplier and aligns with its mission to “keep the good going®” by leaving a pos…
January 14, 2021
Overruns, misprints and surplus promotional products of all kinds can be repurposed to help make a substantial difference in underserved schools across the U.S. On Wednesday, Corey Gordon, CEO of Kids in Need Foundation, spoke with emcee BJ Smith during PPAI Expo D2U Live about the organization’s mi…
January 14, 2021
Facilisgroup (PPAI 493664), provider of a software-as-a-service-based (SaaS) platform for promotional products distributors, hosted its 12th Annual Facilis Bash during the PPAI Expo Direct-2-You on January 12, with close to 600 members and their families in attendance.
January 14, 2021
The PPAI Expo Direct-2-You virtual show floor is brimming this week with striking new products that are purposeful, useful, stylish and fun.
January 14, 2021
Industry veteran David Blaise, co-founder of TopSecrets.com and president of Blaise Drake & Company, Inc., shared a timely action plan during “7 Critical Steps to Sell Promotional Products in ‘The New Normal’” with PPAI Expo Direct-2-You attendees hoping to re-engage with clients, adapt their messag…
January 14, 2021
The global “infodemic” has undermined trust in institutions and left people not knowing where or who to turn to for reliable information. A survey of 33,000 respondents in 28 countries by research firm Edelman Data & Intelligence found that business (61 percent) has emerged as the most trusted insti…
January 14, 2021
The Magnet Group (PPAI 338534, S12) has named Dan Jellinek, the Washington, Missouri-based supplier’s executive vice president and a 10-year veteran of the company, as the winner of its third annual Fran Ford Award. The award is named after Francis “Fran” Ford, Jr., CAS, president of supplier Castel…
January 13, 2021
What a difference a day makes! By Tuesday, the second morning of the PPAI Expo Direct-2-You, the technology challenges exhibitors and attendees had experienced the day before had been resolved and the virtual platform was humming along as it was designed to. For many, it was their first chance to se…
January 13, 2021
This week at PPAI Expo Direct-2-You, exhibitor Logomark (PPAI 110898, S12) has launched its Virtual Brand Experience—a four-room Virtual Design Center where customers can explore the Tustin, California, supplier’s products.
January 13, 2021
Supplier Weber-Stephen Products, LLC (PPAI 407334, S1) announced today it has acquired June, a smart appliance and technology company that created the June Oven and JuneOS, a connected operating system for smart appliances. Under the terms of the deal, Weber has acquired 100 percent of June, includi…
January 13, 2021
The selection of innovative, standout products showcased in PPAI’s Expo Direct-2-You Product Pavilion are categorized under four headings at this year’s show—Green, PPE, Made in USA and New Products—but one of the underlying trends linking them all together seems to be “Eat, Drink and Be Cozy.” Acro…
January 13, 2021
During “Pivoting Your Company’s Marketing Plan,” Sharyn and Hank Yuloff, co-owners of Yuloff Creative Marketing Solutions, presented PPAI Expo Direct-2-You attendees with an updated and detailed marketing plan that can be implemented immediately, helping to reconnect companies to their clients throu…
January 13, 2021
There’s certainly a recovery period ahead for businesses in a post-pandemic world, and finally, it’s in sight. In the Monday afternoon session at PPAI Expo Direct-2-You, “How To Prepare Your Business For Recovery,” Sean Murphy and Bill Collins of BDO USA led hundreds of attendees through a 54-minute…
January 13, 2021
Seventy-five women in the promotional products industry came together on Tuesday evening for their annual show-based social gathering—but it was quite a departure from previous mixers. Like few other Expo Direct-2-You social events, the women gathered on Zoom to catch up with friends, meet new atten…
January 13, 2021
Worldwide, consumers are expected to spend $81.5 billion in 2021, an 18.1-percent increase over 2020’s $69 billion in spending. In its latest forecast, Gartner attributes the rise in remote work and increased interest in health monitoring during the COVID-19 pandemic as significant factors driving m…
January 12, 2021
The PPAI Expo’s elegant Chairman’s Dinner is an annual opportunity for the industry to gather and celebrate its luminaries on a special evening. This year, at PPAI Expo Direct-2-You, that celebration took place online as the Icon Recognition Event, held Monday night. Industry professionals from arou…
January 12, 2021
commonsku (PPAI 552077), a promotional products business and sales software provider, kicked off the year by hosting more than 1,000 attendees at its all-day virtual event, skucon, on January 8.
January 12, 2021
U.S. employment ticked down in December, with the Bureau of Labor Statistics (BLS) reporting a decline of 140,000 jobs, the first decrease since April 2020. Similarly, after seven consecutive monthly increases, December’s Conference Board Employment Trends Index (ETI) stood at 99.01, a negligible de…
January 12, 2021
The Legacy Group, an industry buying group, recognized several of its supplier partners in a recent online ceremony during the group’s first virtual Legacy Exclusive Sales Event. The Legacy Legend Awards were presented during the virtual opening session, with more than 120 Legacy Group top sales exe…
January 12, 2021
Kicking off this year’s educational sessions for the PPAI Expo Direct-2-You, Jamie Watson, MAS, CPA, senior financial analyst at Certified Marketing Consultants LLC, led hundreds of attendees through “Plan C(risis): Building A Resilient Company.” In this straightforward 52-minute virtual session, Wa…
January 12, 2021
Some of the attendees and exhibitors who participated in Monday’s opening day of Expo Direct-2-You experienced some challenges. The issues were immediately addressed, the root problem was identified, and the related technology issues were resolved by early Monday afternoon.
January 12, 2021
This week’s PPAI Expo Direct-2-You was an opportunity for the Association to step well beyond the boundaries of a traditional, in-person trade show to deliver not only exhibits and education virtually, but also live chats, social and networking events, live interviews and even some unexpected, fun p…
January 12, 2021
Consumers are looking for positive emotions in advertising. A survey by marketing management platform provider Allocadia found that the top triggers to get consumers to engage or buy are inspiration (42 percent), joy (40 percent), hope (34 percent) and love (38 percent).
January 12, 2021
Now that two COVID-19 vaccines are being widely administered, one wonders if the end of face masks, hand sanitizer and lockdowns is in sight? Not necessarily, but there is some good news, says Barry R. Bloom, Ph.D., a renowned immunologist, vaccine expert and former Dean of the Harvard School of Pub…