Understanding End Buyers 2024 - Industry Deep Dives - PPAI - Promotional Products Association International

Infographic: Top 5 Most Kept Branded Product Categories

Brand competition is fierce, and the right product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days. Discover the top five categories for branded products with lasting power in this infographic from PPAI Research based on consumer input. View or download the infographic below. To learn […]

Consumer , Infographics

Top Promo Categories By Generation: Infographic

PPAI Research surveyed more than 3,000 U.S. consumers ages 16-60 to discover generational trends in promotional product preferences. The infographic below breaks down the top five categories – apparel is No. 1 for all ages – as well as other product categories with clear opportunities for age-based tailoring. View and download the full report.

Infographics , Premium Research

The AdMap 2024: Advertising Spend, Likeability & Recall By Medium

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Infographics , Premium Research

Gen Z’s Appetite For Promo

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Industry News

PPAI Research: How Is Uncertainty Playing Into Merch Business?

What happens when uncertainty becomes the only thing you can rely on? The branded merchandise industry spent much of 2025 battling factors it couldn’t control. According to PPAI Research’s bi-monthly survey, the industry ended the year in something of a holding pattern, growing by 1.9% in the final two months, compared to the same period […]

PromoPro Daily , Your Business

4 Practical Ways To Grow Your Emotional Intelligence

Emotional intelligence is no longer just a nice-to-have trait. That’s because emotions are at play in all aspects of leadership, whether you’re navigating tension between team members or building rapport with a new client. The strongest leaders know how to read the room and create safety when things get hard. According to TalentSmartEQ’s Dr. Maggie […]

Your Business

No Job Too Big: The Full-Service Play That Won A Distributor’s Largest Order

Deborah Katz, owner of Fully Promoted Milford, CT, recently secured her largest order to date: an employee giving campaign for Community Health Resources, a Connecticut-based organization with more than 800 employees. The opportunity with CHR grew from a connection Katz made at a human resources trade show in 2023. “We often focus on helping HR […]