Understanding End Buyers 2024 – Industry Deep Dives

Do you ever feel a knot in your stomach before calling a particular client? Some clients may not be a good fit anymore. Maybe they always pay late or want changes after they’ve approved something. There are all kinds of ways they might be quietly draining your time and energy. Sometimes, the best move is […]

Are you ready to report your company’s packaging data? As more states enact extended producer responsibility laws regulating packaging like boxes and polybags, it’s time to get to know how this issue could affect your company. Join PPAI on Monday, November 10 at noon Central for a live, info-packed session designed to help you understand […]

Promotional products are about more than just the here and now. They can have major lasting power. Case in point: A Monterey Bay Aquarium branded T-shirt celebrating sea otter conservation from the 1990s just re-entered the zeitgeist, garnering more than $2 million in sales in just a few days. All it took was for Taylor […]

Promo pros are tasked with being both creative and efficient. You must hit your KPIs while also churning out fresh ideas — often under pressure. It’s tempting to default to what’s worked before or let AI do the heavy lifting. But the secret to breakthrough work is something much simpler and far more human. It’s […]