Stran Promotional Solutions (PPAI 161542, D10) has acquired Wildman Imprints, the promotional products distributor division of Warsaw, Indiana-based Wildman Business Group (PPAI 588222, D1). While details of the financial deal are not being disclosed, the transaction was finalized and closed with an effective date of September 26. As part of the asset purchase agreement, Stran Promotional Solutions is acquiring the Wildman Imprints customer base, specific intellectual property related to the Imprints division, and 19 Wildman Imprint employees.

Stran Promotional Solutions, headquartered in Quincy, Massachusetts, will be opening a new office in Warsaw for the new team. Steve Hage, who has been overseeing the Imprints division at Wildman, will stay on as general manager of the new Stran Midwest office.

“We are excited to be expanding our footprint across the Midwest and are thrilled to have found a team in Wildman Imprints that has a similar approach to finding creative and custom solutions to meet the needs of each and every client they service,” says Andy Shape, president of Stran Promotional Solutions. “We believe these shared values and dedicated employees will ensure a successful transition for the clients of Wildman Imprints.”

The decision to sell the Wildman Imprints division was made to focus on and drive significant growth across Wildman Business Group’s core lines of business, uniforms and commercial laundry services with facility cleaning products and services. WildmanBG had built a substantial promotional products business over the past 20-plus years as a value-add to their longstanding clients. In 2019, the Wildman Imprints division’s revenue exceeded $11 million.

“We decided pre-COVID to re-double our efforts on growing our core business of uniform and commercial laundry services across the Midwest,” says Josh Wildman, CEO of Wildman Business Group. “As a part of that decision it only made sense to find a good home for the Imprints business and we couldn’t be more thrilled to have found Stran to ensure that our customers continue to receive the world-class customer service that they have come to expect from the team here at Wildman.”