Showdown Displays (PPAI 254687), a supplier headquartered in Brooklyn Center, Minnesota, has announced the formal integration with its sister company, Creative Banner Displays. Effective January 1, 2019, Creative Banner Displays will become Showdown Displays.

Showdown Displays and Creative Banner Displays have been operated by the same management team since 2012 and have been one in the same operationally, including the same products, pricing and service, although servicing slightly different reseller audiences.

“This merger signifies a joining of like-minded brands that have been operating as one behind the scenes and unifies our brand communications to the channels we serve” says John Bruellman, president and CEO of Showdown Displays. “Unified as Showdown Displays, our reseller partners can be confident in our commitment to our trade-only, go-to-market strategy and they’re certain to experience an amplified investment in technology and innovation. In short, everyone wins.”

Showdown Displays says the merged brand will be larger in scale, but the individual brands will retain their existing qualities so customers can expect to receive the same products and prices as before, along with enhanced services, speed and personal attention.