SAGE, promo industry business services provider and PPAI’s technology partner, held its yearly interactive online promo event, Promo Live!, on August 8-9. The Addison, Texas-based company debuted Promo Live! in 2022.

This Year’s Event

This year’s Promo Live! drew more than 1,100 industry professionals, up 20% over last year. This immersive online experience included 69 live and on-demand educational sessions, dynamic product showcases, personalized consultations with SAGE experts and more.

“Promo Live! was a huge success,” says SAGE President David Natinsky, MAS. “It seems like I say this every year, but the accessibility that this platform has brought to the industry is incredible. So many more people can attend and enjoy the benefits of discovering new, trending products, networking, and learning, all from their home or office.

“We owe the success of Promo Live to the collective efforts of our distributors, suppliers and sponsors. The future of the industry is promising, and we eagerly anticipate its evolution.”

What Promo Live! Offered Attendees

The event featured an array of live and on-demand educational sessions led by SAGE and leading industry suppliers, garnering a total of 10,127 session views.

  • Distributors gained insights from industry suppliers, who unveiled new and innovative products, novel sales strategies, and showcased their top-selling items.
  • Attendees delved into the latest trends in promotional products through interactive industry panel sessions.
  • An industry panel featuring Terri Sparkman, sales development manager at SAGE; Liz Haesler, chief merchandising officer at PCNA Globa; and Kym Frese, regional account executive at Raining Rose, explored new ways to attract clients for the fourth quarter.
  • On day two, an industry panel featuring Andy Evans, corporate account manager at SAGE; Lori Lord, founder and CEO of Promotional Marketing Services; Natalie O’Leary, director of business development at BAMKO, and Tricia Williams, proprietor of My Tribe Print & Promo LLC, discussed expert perspectives on ways to leverage company stores, email campaigns and social media to boost end-of-the-year sales.

Other standout elements were the live SAGE Quick Tip Sessions, which offered expert guidance on topics such as new SAGE Company Stores, supplier integrations, SAGE & AI, and advanced product searching.

Additionally, the Supplier Showcase, served as a hub for video calls, live chats and access to themed product showrooms, providing an opportunity to explore each suppliers’ latest offerings in promotional items for the upcoming fall and holiday sales season.