At a partner reception on Monday evening, during The PPAI Expo 2024, Reciprocity Road (PPAI 769354, A00) presented a $7,500 check to Promotional Products Education Foundation.

This is the seventh consecutive year that the industry buying group has made the donation to PPEF. The funds will go toward supporting college scholarships for industry youth.

Denise Taschereau, CEO of Reciprocity Road partner Fairware Promotional Products and a member of the PPAI Board of Directors, presented the donation to PPEF Chair Becki Heinen, director at Delegate CX.

In keeping with its philanthropic focus, Reciprocity Road has committed to donating $73,000 this year to support three industry groups: PPEF, PromoKitchen and PromoCares. The total amount represents 3% of the group’s earned rebate.

In accepting the generous donation, Heinen said, “Reciprocity Road’s commitment to PPEF is a shining example of giving back and investing in the next generation of our industry.”