Reciprocity Road, a buying group with a philanthropic focus, has announced the fourth recipient of its BrandGood Give Back Contest. A new philanthropic initiative from Reciprocity Road, BrandGood empowers employees to support their favorite causes through quarterly donations.

Bridget Ray, sales coordinator at Brand Fuel and BrandGood Ambassador, said the initiative’s goal is simple. “BrandGood is a motivator of acts of kindness and giving back to causes that matter to our staff members,” Ray says. “During the hustle and bustle of the work day, BrandGood is a reminder of what matters most in this life.”

Each quarter, BrandGood Ambassadors from the eight Reciprocity Road distributorships review stories and photos submitted by their colleagues. Of the eight submissions received in the fourth quarter of 2018, the BrandGood team selected Vets for Veterans to receive a donation of $500.

Vets 4 Veterans is a grassroots non-profit 501(c)3 dedicated to empowering local veterans who are suffering the physical and psychological wounds of war to successfully reintegrate into the life of the community. Vets 4 Veterans was founded by a group of Vietnam combat veterans who were attending a PTSD therapy group at the Antelope Valley Vet Center.

“We learned through our own healing process that staying busy, doing good, and helping others was helping us. We learned the meaning and the action of the word altruism,” says Tom Hilzendeger, Vets 4 Veterans president.

Kevin Sanders of Made to Order, says, “To me, a veteran is anyone past or present who, at one point in their life, wrote a blank check payable to the United States of America, for an amount up to and including their life. It warms my heart deeply when I see a community, a business association, or government agency reach out to help our veterans. We truly appreciate the support from all the members of Reciprocity Road!”