HIRSCH (PPAI 221823, Platinum), PPAI 100’s No. 13 supplier, has announced the hiring of Sarah Fette as regional manager for the Upper Midwest territory, covering Minnesota, Wisconsin, North Dakota and South Dakota.

Fette is a tenured supplier account executive previously with HPG. Before joining the industry, she spent many years as on-air talent and radio personality in Minnesota.

“We’re thrilled to have Sarah joining our team,” says Jason Cottle, vice president of sales at HIRSCH. “Her background and experience in the industry as well as her highly contagious energy feels like the perfect fit for the organization and plans for expansion. Sarah will be essential in spearheading growth in a territory that we feel has amazingly untapped potential. I’m very excited to see her in action.”

SRG (PPAI 230188, Platinum), PPAI 100’s No. 20 supplier, has announced the official launch of the Citizen Watch America (PPAI 133171, Standard-Plus) brands on its platform, making these timepieces available for premium corporate gifting, milestone recognition and promotional purchases.

Citizen Watch’s portfolio of brands includes Bulova, Caravelle, Alpina and Frederique Constant.

“We’re incredibly excited to partner with such a prestigious brand as Citizen,” says Merrick Falkenstein, chief revenue officer at SRG. “Adding its legendary craftsmanship and timeless designs to our platform allows us to offer our clients an unmatched level of luxury and excellence for their corporate gifting and recognition needs.”

Reciprocity Road (PPAI 769354), a buying group of 13 distributor members across the United States and Canada, hosted its National Sales Meeting last week at Paradise Point Spa & Resort on Mission Bay Island in San Diego, welcoming 246 attendees from supplier partners.

As part of a team-building exercise, attendees assembled plush kits and packaged them into Future Hero cape drawstring backpacks. These completed kits were donated to Promises2Kids, a San Diego nonprofit that supports more than 3,000 current and former foster youth each year through education, mentorship and essential resources. Reciprocity Road planned to donate $500 along with the plush kits.

During the presentation, Reciprocity Road Executive Director Bobbi Levingston took the microphone and challenged attendees to match the donation. Supplier partners and distributor members rallied together, raising the total contribution to an extraordinary $9,500 for Promises2Kids.

“One of the most meaningful moments of Reciprocity Road Rally was seeing our community come together to support Promises2Kids,” says Tom Goos, CEO at Image Source. “Knowing that our donation will help foster youth build brighter futures through education, mentorship, and meaningful relationships made it an easy cause for us to rally behind.

“Our BrandGood efforts are about creating positive impact beyond business, and this partnership was a powerful example of what can happen when our industry comes together to invest in people, strengthen communities and create opportunities for those in need.”