PromoWire
Wendy Flaherty Joins Arch Promo Group As Director Of Digital StrategyArch Promo Group (PPAI 820951, Silver), PPAI 100’s No. 28 supplier, has appointed Wendy Flaherty as director of digital strategy, bringing more than 15 years of marketing experience in the promotional products industry to support the company’s next phase of growth.
- Wendy previously held marketing leadership roles at BIC Graphic USA (now Koozie Group), DFS and California Tattoos.
- At Arch, she will focus on unifying the company’s legacy brands, including BGD Promo, Drum-Line, Gemini Line, HOWW USA, ProRose, StrombergBrand, and TK Sorg’s, under a streamlined digital strategy.
“Wendy brings strong industry knowledge and digital expertise that align perfectly with where Arch Promo Group is headed,” says Scott Andreson, vice president of sales and marketing. “Her leadership will help create a more connected experience for distributors and continue strengthening our brands.”