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PromoWire (4/21-4/22)

News And Notes From Around The Industry

Award Maven Promotes Sarah Parker To Director Of Promotional Products

1/5

Logomark Launches Exclusive Zwiesel Fortessa Glassware Line

2/5

Fields Introduces Ocean Plastic Collection

3/5

BELLA+CANVAS Hosts Immersive Experience At Coachella

4/5

PromoPulse Updates Always-On Marketing Platform

5/5

PromoWire

Award Maven Promotes Sarah Parker To Director Of Promotional Products

Award Maven (PPAI 884998, Standard-Plus) has announced the promotion of Sarah Parker to director of the promotional products division.

Parker joined Award Maven in January as a sales account executive with a focus on promotional products sales. In just four months with the company, Parker has demonstrated a level of initiative, capability and leadership that extended well beyond her original sales role, prompting leadership to fast-track her into a position of greater responsibility.

The promotion comes as Award Maven continues to expand its promotional products catalog and deepen supplier integrations, with further growth initiatives planned throughout 2026.

PromoWire

Logomark Launches Exclusive Zwiesel Fortessa Glassware Line

Logomark (PPAI 110898, Platinum), PPAI 100’s No. 12 supplier, has announced its entry into the premium glass tableware category with the launch of an exclusive partnership with Zwiesel Fortessa Americas.

  • Headquartered in both Germany and Ashburn, Virginia,Zwiesel Fortessa is a global leader in high-end tableware, blending over 150 years of German glassmaking heritage with American innovation.
  • The brand is trusted by hospitality professionals worldwide and is featured in a majority of Forbes Travel Guide 4- and 5-star hotels across the United States, Canada and Mexico.
  • Initial offerings of wine, rocks and highball glasses include highlights from the Schott Zwiesel Banquet, Classico, Era, Forté and Cinco collections, with additional styles being added in late summer 2026.

“We’re thrilled to introduce Zwiesel Fortessa glassware to our portfolio,” says Clive Goldberg, president of Logomark. “This collection perfectly aligns with our commitment to offering distributors differentiated, high-quality products that stand out in the market. We look forward to seeing the impact these pieces will have for our customers and their clients.”

PromoWire

Fields Introduces Ocean Plastic Collection

Fields Manufacturing (PPAI 111951, Silver), PPAI 100’s No. 83 supplier, has announced a new partnership with MBRC the ocean, a global nonprofit dedicated to removing plastic waste from beaches and coastlines.

  • Through this partnership, Fields introduces its Ocean Plastic Collection, a line of branded merchandise made using recycled ocean-bound plastic collected through MBRC’s cleanup efforts.
  • For every item sold within the Ocean Plastic Collection, Fields funds the removal of five additional plastic bottles from ocean environments worldwide.

“Spending time outdoors and enjoying our planet’s natural beauty shapes how we think about the products we create,” says Matt Wagner, vice president of sales at Fields. “This partnership allows us to take that mindset and turn it into something tangible for our customers. It’s about making sustainability practical, scalable and impactful in everyday business.”

PromoWire

BELLA+CANVAS Hosts Immersive Experience At Coachella

BELLA+CANVAS (PPAI 304892, Silver) served as the official blanks provider for the Coachella Valley Music and Arts Festival 2026 merchandise program.

BELLA+CANVAS powered official festival products featuring a custom “printed on BELLA+CANVAS” neck label. Extending beyond product, the brand introduced a first-of-its-kind immersive installation, “Coachella Merchandise: Then and Now — A Retrospective of Coachella Over the Years.” Hundreds of festivalgoers explored “Coachella: Then & Now,” revisiting standout pieces from past years while engaging in live, on-site customization.

At the “Museum of Merchandise” experience, guests were invited to print the vintage Coachella designs onto new BELLA+CANVAS t-shirts and sweatshirts of their choosing, blending past and present through personal style. With eight archival designs and eight premium garment options, attendees created unique combinations that reflected their individuality.

“Festival merchandise today is more than something you buy. It’s something you become part of,” says Megan Spire, vice president of marketing and sales at BELLA+CANVAS. “At Coachella, BELLA+CANVAS set out to elevate the role of the blank and show how it serves as the foundation for cultural storytelling, creativity and identity.”

PromoWire

PromoPulse Updates Always-On Marketing Platform

PromoPulse (PPAI 772580) has announced a major evolution to its Always-On Marketing Platform.

The changes introduce a simplified, unified experience that allows distributors access to AMP without a credit card, to explore full platform functionality through a 30-day free trial and to continue using the platform on a flexible, subscription or pay-as-you-go basis.

“We’ve proven that consistent marketing drives results for distributors,” says Jason Nokes, founder of PromoPulse. “The real issue has been access. This update is about removing friction – no upfront commitment, no confusion and no barriers – so any distributor can start marketing immediately.”

With these changes, distributors can now test, launch and scale marketing efforts based on their own timelines and budgets. “This is about making marketing practical,” added Nokes. “If a distributor has even one client, they should be able to market effectively. Now, they can.”

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