Promotions East returns to the Specialty Advertising Association of Greater New York (SAAGNY). Operating for the past several years as Expo East in Atlantic City, New Jersey, and before that as Promotions East, the show serving the Northeast is rejoining SAAGNY’s calendar of events.

“This show has served the Northeast region for many years, bringing top-notch exhibitors and quality distributors together, resulting in unparalleled business opportunities,” says Paul Bellantone, CAE, president and CEO of PPAI. “As show manager of Expo East, we saw firsthand the dedication and commitment of the SAAGNY staff and volunteers, and have no doubt SAAGNY will continue to elevate the Promotions East experience. This region will continue to be well-served.”

Historically produced in the summer months, SAAGNY will build on the tradition of success that Promotions East and Expo East have offered promotional products. In a news release, SAAGNY says its focus at this time is to revamp and renew the Promotions East brand and adapt it for new technologies and current realities in large-scale industry events. SAAGNY’s mission for 2021 is to recreate Promotions East and provide a product that will maximize the trade-show experience for its members.

Paul Sprunk, SAAGNY president, adds, “We expect the Promotions East brand to continue to bring a national slate of top-level suppliers and distributors to grow their business within the entire District One community and beyond.”

SAAGNY expects to make more announcements in the coming months on the show’s development.