Prime Line has announced a partnership with YETI, a massively popular outdoor brand, best known for its coolers and drinkware. According to the promo firm, the agreement makes Prime Line the preferred supplier of YETI in the promotional products market.
- Prime Line is a division of S&S Activewear (PPAI 256121, Platinum), PPAI 100’s No. 2 supplier.
“This is an important addition to Prime Line’s offering and will enable us to provide another premier brand to the promotional products industry,” says Eric Levin, general manager of Prime Line. “YETI is an aspirational brand that consumers love and trust and now our customers can customize these high-demand products through Prime Line.”
- Levin was appointed to the GM role after S&S’s acquisition of alphabroder in 2024.
YETI was motivated to see its product used to reflect the brands of more companies and organizations.
“Our partnership with Prime Line in the promotional channel is a strategic step to bring authentic YETI experiences to a broader range of organizations,” says April Stevens, vice president of sales at YETI. “Prime Line’s expertise will enable more brands to elevate their messaging with products that embody the durability and quality YETI is known for.”
April Stevens
Vice President of Sales, YETI
A Launch Of 10 Favorites
The partnership launches July 23, with Prime Line offering 10 of YETI’s most popular drinkware options, each available in up to four colors.
“This partnership elevates the entire industry and sets a new standard for premium branded merchandise,” Levin says.
Eric Levin
General Manager, Prime Line
- Additionally, Prime Line expects to widen its YETI offerings in 2026, creating more branding opportunities.
Levin says that the name “YETI” has come up with customers often, and the supplier is excited to be able to meet those requests.
“This partnership is about more than just adding an incredible brand to our portfolio – it’s about delivering what our customers have been asking for,” Levin says. “YETI’s unmatched quality and reputation align perfectly with Prime Line’s commitment to bringing the best brands and products to market.”
