PPAI-ITR Economics Macro Report | January 2025

Even the best leaders may sometimes fumble their feedback. They may speak too harshly or sugarcoat it so it’s not even truly useful. Some leaders may hardly give feedback at all because it feels uncomfortable. No matter how you feel about giving feedback, you may wish you were more confident and effective at giving it. […]

Generation Z – often defined as people born between 1997 and 2012 – makes up 18% of the workforce, surpassing the population of baby boomers, according to the U.S. Department of Labor. With this quickly growing demographic comes new preferences and world views to consider when it comes to gifting and workplace culture. Because Gen Z […]

When businesses want to put down roots in their community, there’s nothing like a farmers market. You can find thousands of these booth-filled, produce-bursting gatherings in town squares and main streets across the country. The United States is home to more than 8,700 farmers markets, according to the U.S. Department of Agriculture. To put this […]

For as long as most of us can remember, the promotional products industry has battled a perception problem. Too often, branded merchandise gets lumped into the category of “swag” – a box to check at a trade show, a giveaway tossed into a tote bag, a budget line item that can be trimmed without consequence. […]