PPAI-ITR Economics Macro Report | August 2024

Subway served up a fresh twist on branded merchandise, dishing out a lineup of freebies to fans – first come, first served! At 10 a.m. on December 4, Subway’s U.K./Ireland division launched its debut streetwear-inspired collection, featuring T-shirts, sweatshirts and tote bags. The limited-edition pieces celebrated the iconic Meatball Marinara Sub and Chipotle Southwest Sauce, […]

Jamie Jeter, head of promotional products sales at Outdoor Cap, PPAI 100’s No. 30 supplier, recalls the first time she attended The PPAI Expo in Las Vegas. “I expected it to be like any other trade show,” Jeter says. “I thought it would be full of products, lots of walking and require serious planning and […]

People love stories. When we hear a story, we can picture ourselves in it. We experience the ups and downs, and we become emotionally invested in how it all turns out. A good story engages people in ways that facts and figures just can’t. It’s that emotional connection that makes stories so memorable and impactful. […]