Consumer Study: End Buyer Priorities 2025

Brand competition is fierce, and the right product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days. Discover the top five categories for branded products with lasting power in this infographic from PPAI Research based on consumer input. View or download the infographic below. To learn […]

Attention is fleeting, and brand competition is fierce. One good product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days. This report from PPAI Research, based on a survey of 1,000 U.S. consumers, reveals what determines success, from utility to personalization and more – as well […]

PPAI Research surveyed more than 3,000 U.S. consumers ages 16-60 to discover generational trends in promotional product preferences. The infographic below breaks down the top five categories – apparel is No. 1 for all ages – as well as other product categories with clear opportunities for age-based tailoring. View and download the full report.

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