Nadel (PPAI 107145, D12) – the No. 10 distributor in the PPAI 100 – has appointed Paul Emmer to the newly established role of vice president of revenue. Emmer brings almost 20 years in business transformation, sales and marketing.

“I have had the pleasure of knowing Paul throughout the years, and I am excited to have him now join Nadel,” says Debbie Abergel, Nadel’s chief strategy officer. “Nadel has grown from $100 million to $215 million in the last several years and ramping up our management infrastructure. Paul is a visionary leader with extensive expertise and poised to help steer Nadel toward continued success and growth.”

California-based Nadel underwent a 2022 rebranding after operating as Jack Nadel International for nearly 70 years. Its recent growth includes the September acquisition of Seattle-based distributor Bravo! Branding.

Emmer will leverage his diverse experience in the branded merchandise arena at Nadel.

  • His background includes serving as a partner at BAMKO, where he played a role in the distributor’s revenue growth, sales team leadership and organizational expansion.
  • Emmer’s experience also includes service with private equity firms, the fast-food industry and publicly traded companies, where he partnered with C-suite executives on business strategies, organizational efficiencies and value creation.

“I am thrilled and honored to join the Nadel team,” Emmer says. “I have always admired their dynamic culture and successful growth throughout my career. I look forward to joining the company and working alongside a terrific group of individuals helping the team unlock even further potential.”