Following Legislative Education & Action Day in Washington, PPAI Media has provided a webinar offering a comprehensive recap of the event, giving members a clear view into how the branded merchandise industry is represented on Capitol Hill.
Watch the 40-minute presentation for an inside look at LEAD and how you can help carry its momentum forward. And don’t forget to share your interest in participating in LEAD 2027 by scanning the QR code below. (Registering your interest in the event is not a commitment to attend.)
- The webinar summarized the LEAD agenda, highlighted volunteer participation and outlined the key issues presented to lawmakers from across the country.
- PPAI advocacy leaders Alok Bhat and Rachel Zoch shared key wins and strategies for advocacy, along with Kyle Sanders of lobbying firm Thorn Run Partners.
- LEAD volunteers who took part in meetings with elected officials also shared their perspectives: Andrea Kramer, president of City Apparel + Merch, and PPAI Government Relations Action Council member Bill Petrie, founder & creative director of brandivate.
Alok Bhat
Senior Manager, Research & Advocacy, PPAI
Rachel Zoch
Public Affairs Manager, PPAI
Kyle Sanders
Partner, Thorn Run Partners
Andrea Kramer
President, City Apparel + Merch
Bill Petrie
Founder & Creative Director, brandivate
Beyond the recap, the session also focus on offered insight on what comes next – including simple, actionable steps industry professionals can take to support and amplify PPAI’s ongoing advocacy efforts.
For companies and individuals who want a better understanding of how policy conversations impact the promotional products industry – and how they can play a role in shaping them – this discussion offers valuable perspective.
