Supplier Logomark Inc. (PPAI 110898, S12) has added a new leadership role, naming Michael Bistocchi as chief revenue officer. Bistocchi will be responsible for driving all revenue-generating activities with a focus on growth through broadening the Tustin, California-headquartered company’s customer base, solidifying distributor partnerships, and aligning sales and marketing strategies.

Bistocchi is a 25‐year promotional industry veteran, having held leadership roles with both distributors and suppliers, including director of sales at Promoshop and SVP of sales and marketing at Clegg Promo. He was most recently the Western regional sales manager with the decoration equipment and supply company Inkcups.

“I am excited to be working with such a great team at Logomark,” says Bistocchi. “Logomark has a long‐standing reputation of being at the forefront of design and product development in the promotional product industry, and our goal will be to build on our strong customer base and ensure Logomark continues to grow as a ‘go-to’ company for all distributors.”

CEO Trevor Gnesin adds, “Logomark is poised for tremendous growth. I’ve known Michael Bistocchi for many years and have long admired his tenacity, drive and work ethic, and believe he can build upon our solid base and help lead Logomark to realize its growth potential.”