Kairos Promotional Agency, LLC (PPAI 622054, D1), in Troy, Michigan, has announced its new name and a rebrand focused on assisting companies looking for a consistent approach in promotional products to showcase their brands. Founded in 2014 as Marali Promotional Products, owner Alisa Coleman, MAS, said the name change to Kairos was prompted by a desire to develop a fresh look and approach in helping clients in and around metro Detroit and throughout the state of Michigan.

A news release explains the new name uses the Greek word Kairos, which means the “right moment” or “time.” Besides the name, the distributor has launched a new logo and website that reflects Coleman’s goal of “helping business blossom.”

“Our name has changed but not our values,” says Coleman. “Our intent is to assist companies in accomplishing their business goals, helping them to stay top of mind with customers and prospects, and helping employees stay excited and engaged.”