Grossman Marketing Group (PPAI 281988, Gold) has announced the acquisition of Larick Associates, a Port Washington, New York-based distributor with longstanding clientele in the education industry.
- Headquartered in Woburn, Massachusetts, Grossman Marketing Group made its debut on the PPAI 100 this year, ranking as the No. 34 supplier.
- In 2025, it acquired New York-based distributor Cooley Group.
The two companies combine for more than 200 years of operational experience. Larick Associates is a third-generation, family-owned branded merch firm founded in 1920.
- Members of the Larick Associates team will join Grossman Marketing Group to ensure continuity.
- Nancy Larick, president of Larick, and Eric Mohr, marketing representative, will remain actively involved during the transition period.
“After more than 46 years with Larick Associates, finding the right long-term home for our clients, team and legacy was my highest priority,” says Nancy Larick. “Grossman Marketing Group stood out because of its shared values, commitment to service and deep understanding of relationship-driven business. As a fellow multi-generational family company with a long history of serving higher education and other institutions, it understands what has made Larick successful over the years.
Nancy Larick
President, Larick Associates
“I am confident our clients will be well cared for and will benefit from the additional resources and capabilities Grossman brings to the table.”
‘More Than Combining Businesses’
Beyond both being multi-generational, family-run businesses that have existed for over a century, both distributors have client relationships in the higher education market. At the very top of the organizations, both parties have personal relationships, making this acquisition one that still needed to meet the threshold of a human connection and more than just numbers.
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“To us, this transaction is about far more than combining businesses,” says Ben Grossman, co-president of Grossman Marketing Group. “Nancy and I have known each other for many years, and I have always admired the way she built her business and cared for her clients. We are incredibly honored that she chose Grossman Marketing Group to carry Larick Associates forward.
Ben Grossman
Co-President, Grossman Marketing Group
As a fourth-generation family business, we understand that a company is much more than its revenue or customer list. It represents decades of relationships, trust and commitment to clients and employees. Nancy has built an outstanding organization, and we look forward to preserving that legacy while continuing to invest in the people, partnerships and values that have made Larick so successful.”
