Lakewood, New Jersey-based supplier GMG Works (PPAI 313899, Standard-Base) has announced that Howard Cubberly has joined the company as CEO.

  • GMG Works was founded 20 years ago as GMG Pen & Ultrapens and has since been rebranded.
  • Its product line includes pens, highlighters, drinkware and other promotional products.


“I’m excited to join GMG Works,” Cubberly says. “The super dedicated team here that has built a five-star and A+ reputation of personalized customer service for our distributor partners. The future is bright as we work to build on this foundation and align our value promise of continued great service with new creative product and decoration expansion to be the ‘Distributor’s Supplier.’”

Cubberly’s Background

A 33-year promo veteran, Cubberly most recently served as global general manager at Goldstar – the No. 16 supplier in the PPAI 100.

  • Under his leadership, Goldstar developed new product categories, expanded throughout North America and Europe and received multiple awards.
  • Cubberly previously worked for supplier Astor Chocolate and spent 14 years in sales management at Koozie Group – the No. 9 supplier in the PPAI 100.


“With Howard as our leader, we’re extremely excited about the future and for new opportunities,” says Jack Kahan, director of operations at GMG Works. “We’ve invested heavily in the latest printing technology, best software for order and customer experience efficiency, an entire line of patented designed pens, sustainable products and deep inventory for our programs department.”