Cinco de Mayo—Spanish for “fifth of May”—is an annual holiday that honors Mexican heritage and resilience. The day commemorates the anniversary of Mexico’s victory over the French Empire in 1862. Contrary to popular belief, Cinco de Mayo isn’t Mexico’s Independence Day—that’s September 16.

Whether or not you work with Mexican-owned businesses, you can still create meaningful, inclusive campaigns for the occasion. Talk to your clients about supporting local Mexican artisans, volunteering for organizations that work for immigrant rights, or participating in regional parades (the Fiesta Broadway in Los Angeles draws more than half a million people each year).

In this issue of Promotional Consultant Today, we’re presenting a few ideas that can help local organizations, schools and nonprofits bring some color and festivity to Cinco de Mayo.

Plan For This Promo:
What: Cinco de Mayo
When: May 5

What’s Cooking?

Mexico From The Source features recipes for dozens of Mexican dishes, including ceviche, chilaquiles and jericalla. Businesses can customize with a belly-band wrap, a promo-page insert or a one-color imprint for a memorable Cinco de Mayo keepsake.
The Book Company | PPAI 218850, S5 |


Made from BPA and lead-free plastic, the 12-ounce Smooth Stadium Cup makes a useful giveaway from vendors at Cinco de Mayo celebrations. This reusable and recyclable cup is available in 14 colors and comes with an optional lid. Add a same-color, second-side imprint for no extra charge.
Pepco Promotional | PPAI 110769, S6 |

It’s Cerveza Time

Bars and restaurants can get the fiesta started by serving Mexican beers with the Craft Beer Flight Beverage Sampler. This two-tiered serving tray is made from acacia wood and includes four beer glasses and one soapstone pencil. It also features hollowed areas to hold beer caps.
Picnic Time Family of Brands | PPAI 143890, S6 |

Let’s Get Loud

Brands can help crowds make some noise at Cinco de Mayo celebrations with a pair of inflatable BamBams. Recipients simply inflate and seal these promo items, and then wave them or bang them together to add to the revelry.
BamBams | PPAI 255565, S9 |

In The Bag

Retailers can join the day’s festivities by handing out the Non-Woven Shopping Tote when customers shop with them. This reusable bag keeps a logo visible long after Cinco de Mayo, with an option to customize the front, back or gusset. Features include reinforced handles and a hook-and-loop closure.
Evans Manufacturing, Inc. | PPAI 110747, S10 |