Facilisgroup (PPAI 493664), a St. Louis, Missouri-based provider of a software-as-a-service-based (SaaS) platform for promotional products distributors and partnering community, has launched its emPOWER Her initiative, which is designed to devote a space within the Facilisgroup community specifically for female leadership.

The emPOWER Her initiative centers on monthly, virtual emPOWER Hour events, where women leaders can share, collaborate and discuss thought-provoking topics. Additionally, the initiative includes a Facebook community for members to continue the conversation socially, beyond the monthly gatherings. An annual in-person emPOWER Her event is also being planned.

“The goal of our emPOWER Her initiative is for female leaders to meet each other on new levels, gain insights and develop support channels to help navigate the everchanging business climate we’re all working in,” says Ashley McCune, president of Facilisgroup. “It’s the recognition that each of these leaders are the right person for the job, and they all happen to be women.”

Facilisgroup notes that coming on the heels of International Women’s Day on March 8, and midway through Women’s History Month, the launch of the new emPOWER Her initiative is particularly timely, and more relevant than ever. The proportion of women in senior leadership roles in North America has grown to 29 percent. Facilisgroup says it’s proud to report that the company has nearly doubled that average, with women comprising 56 percent of its senior leadership.

“Leaders need support, and the women of the emPOWER Her initiative can be that support for each other,” adds McCune.