Citadel Brands (PPAI 715433, S7) has a new chief executive officer.

Michael R. Hoffman will take over the role of CEO at the Kingstree, South Carolina-based supplier, which specializes in fleece casualwear and polyester sportswear. The company moved operations to Kingstree from Charlotte, North Carolina last year.

  • With more than 30 years in the industry, Hoffman has held senior leadership positions at major apparel corporations such as Fruit of the Loom and Gildan.
  • As CEO, Hoffman will work closely with the Citadel Brands executive team and employees to develop and execute strategies that will drive continued success.

“We are delighted to welcome Mike to the Citadel Brands family,” says Jawad Jumani, Citadel Brands founder and president. “His deep industry experience, leadership skills, and passion for building exceptional brands make him the ideal leader for Citadel Brands’ future.”

In addition to its partnerships with multiple U.S. apparel brands, Citadel Brands is the distribution partner for Scotland-based AWDis Brands, a blank apparel supplier that specializes in creating innovative, high-quality products.

  • Hoffman will lead the company in enhancing its brand portfolio and customer experiences, expanding its global presence and driving innovation across all business units.

“I am thrilled to join Citadel Brands as its new CEO,” Hoffman says. “The company has a rich history of creating exceptional products that resonate with customers, and I am excited to lead the next phase of growth and success.”