Vancouver, British Columbia-based supplier BrandCharger (UPIC: BCR) has announced the end of their partnership with Sweda (UPIC: SWEDA). In the agreement, City of Industry, California-based Sweda represented BrandCharger’s line of USB car chargers and portable battery packs in the U.S. BrandCharger cites a new direction for the North American market for the end of the agreement.

BrandCharger will now enter the North American market direct from its Vancouver sales office. The supplier says that the transition will simplify communications and cut prices for distributors by up to 60 percent. For various regions, BrandCharger is expanding sales by working with multi-line reps including Witte Marketing Group, McGovern Marketing Grpup, Inc. and CSM Reps.

“We would like to thank Sweda for their contribution in developing BrandCharger’s business gift sales in
North America,’ says Pierce Fabian, director at BrandCharger. “We wish Sweda all the best and continued success and hope that our distributors appreciate how these changes will benefit them directly.”