Multi-line rep firm Award Marketing Services, Inc. (PPAI 277622), headquartered in Whitehouse, New Jersey, has announced that effective July 1 it will merge with Hoffman & Edgette to form Hoffman & Edgette Award Marketing Services.

“The greatest benefit will be to our customers, who will now have access to an outstanding variety of products while enjoying the very best in both sales support and customer service,” says Greg Canose, president of Award Marketing Services. “These services are vital in the incentive, rewards and recognition industry. This merger will allow us to reach more customers more often to present the superior brands that we represent.”

The Award Marketing Services staff will be retained by the new company, and Canose will remain in a sales and consultative capacity with some account responsibilities as well. Hoffman & Edgette Award Marketing Services will have sales offices in New York and New Jersey, with accounting, marketing and customer service functions performed out of its Connecticut offices.

Tom Edgette, president of Hoffman & Edgette and the newly formed company says, “This merger offers an increased service level and opportunities for our customers, our suppliers and the loyal, long-time employees of both companies.”